The Largest Toy Companies in the World [2023]

Young boy stacks funny animal comic cardboard boxes. Early childhood motor skills.

Are you curious about the biggest players in the toy industry? We've got you covered! In this article, we'll take a deep dive into the largest toy companies in the world, giving you an overview of their brand value, history, and some of their most popular toy brands. Whether you're a toy enthusiast or just interested in learning about the industry, we've got all the information you need. So, let's get started!

Table of Contents

An Overview of the Largest Toy Companies in the World

When it comes to the largest toy companies in the world, brand value plays a significant role. It represents the worth of a company's brand based on various factors such as revenue, market trends, and consumer perception. In 2023, the top toy companies stand out for their innovative products, iconic brands, and strong customer loyalty.

1. The Lego Group

The Lego Group is undoubtedly one of the most recognized names in the toy industry. Known for its colorful interlocking plastic bricks, Lego has captured the hearts of both children and adults worldwide. With a focus on creativity and imagination, Lego sets allow builders to construct anything their minds can dream up, from cars to entire cities.

Key Brands: Lego Classic, Lego Technic, Lego Star Wars, Lego City.

2. Bandai Namco Holdings

Bandai Namco Holdings is a Japanese entertainment company that specializes in toys, video games, and amusement parks. With a strong emphasis on action figures, Bandai Namco offers a wide range of collectibles based on popular franchises from anime, manga, and video games. Their products often feature highly detailed sculpts and vibrant colors, making them a favorite among collectors.

Key Brands: Gundam, Dragon Ball Z, One Piece, Tamagotchi.

3. Fisher-Price

Fisher-Price has been a trusted name in the toy industry for over 90 years. Originally focused on infant and preschool toys, Fisher-Price has expanded its range to include toys for toddlers and older children. Their products aim to promote early childhood development through play, encouraging learning, imaginative play, and motor skills development.

Key Brands: Little People, Laugh & Learn, Imaginext, Power Wheels.

4. Barbie

Number 4 in a building’s stairwell

Barbie is a cultural icon and one of the most popular toy brands worldwide. Created by Mattel, Barbie has evolved over the years to embrace diversity, inclusivity, and empowerment. The brand offers a wide range of dolls, playsets, and accessories that inspire imaginative play, creativity, and role-playing.

Key Brands: Barbie Fashionistas, Barbie Dreamhouse, Barbie Careers.

5. Nerf

Nerf is synonymous with foam-based fun! Produced by Hasbro, Nerf blasters and foam-based sports toys offer exciting outdoor and indoor play experiences. Known for their foam projectiles and dart blasters, Nerf encourages active play, social interaction, and friendly competition among children and even adults.

Key Brands: NERF Elite, NERF Fortnite, NERF Rival, NERF Sports.

6. Dragon Ball

Dragon Ball is a massively popular media franchise that originated as a manga and later became an anime series and video games. Produced by Bandai Namco, Dragon Ball toys and collectibles feature characters from the series and allow fans to recreate their favorite moments and battles from the show.

Key Brands: Dragon Ball Super, Dragon Ball Z: Action Figures, Dragon Ball Card Game.

7. Hasbro

Hasbro is a well-known toy and board game company that has been delighting children and families for generations. Alongside their iconic board games like Monopoly and Scrabble, Hasbro creates a wide range of toys from action figures to plush toys. With properties like Marvel, Transformers, and Star Wars under their belt, Hasbro continues to captivate fans of all ages.

Key Brands: Transformers, My Little Pony, Power Rangers, Marvel Legends.

8. Hot Wheels

Hot Wheels races into the toy industry with their iconic die-cast cars and track sets. Mattel's Hot Wheels brand has been thrilling kids and adults alike for over 50 years. Known for their high-quality and intricately designed cars, Hot Wheels offers endless hours of racing, boosting creativity, and inspiring collectors.

Key Brands: Hot Wheels Downtown, Hot Wheels Monster Trucks, Hot Wheels Track Builder.

9. Pop Mart

Pop Mart is a rapidly rising toy company, known for its collectible blind box figurines. These popular blind box toys contain a surprise figurine, creating an element of thrill for collectors. Pop Mart collaborates with renowned artists and designers to create unique and highly sought-after collectibles that appeal to pop culture enthusiasts.

Key Brands: Molly, Dimoo, Labubu, Pucky.

10. My Little Pony

My Little Pony is a beloved toy line created by Hasbro. With colorful ponies as its main characters, My Little Pony encourages friendship, imagination, and storytelling. The brand has expanded into animated series, movies, and merchandise, captivating both children and passionate adult collectors known as "Bronies."

Key Brands: My Little Pony: Friendship is Magic, My Little Pony: Equestria Girls, My Little Pony: Cutie Mark Crew.

FAQ

What is the #1 toy in the world?

The number one toy in the world is a subjective matter as it depends on various factors such as personal interests, age groups, and current trends. However, some consistently popular toys include Lego sets, Barbie dolls, and action figures from franchises like Star Wars or superheroes.

What is the biggest toy company in the world 2023?

The Lego Group holds a prominent position as one of the biggest toy companies in the world in 2023. With its enduring popularity and innovative products, Lego continues to capture the hearts of kids and adults alike.

Which is the best toy making company?

Determining the best toy-making company can be subjective, as different companies excel in various categories. However, Hasbro is widely regarded as one of the best toy-making companies due to their diverse range of high-quality toys, including action figures, board games, and licensed products.

Quick Tips and Facts

  • Lego bricks produced in a year could stretch around the world five times.
  • Barbie has had over 150 careers, inspiring generations of children.
  • Nerf foam darts were initially created to make indoor games safer.
  • The first Fisher-Price toy ever created was a wooden duck pull toy.
  • Hot Wheels cars can reach scale speeds of up to 300 mph.
  • My Little Pony was originally introduced as a toy line aimed at young girls.

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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