Top 21 Famous Toy Companies [2023]: A Comprehensive Guide

Toys are not just playthings but also educational tools that promote the development of various skills, such as creativity, problem-solving, and socialization. Toy companies invest much effort in designing and producing toys that cater to the needs and preferences of their target markets. In this article, we will take a look at 21 of the most famous toy companies around the world and discuss their achievements, products, and impact on the toy industry.

The Top 10 Largest Toy Companies in the World [2023]

1. The LEGO Group

The LEGO Group, founded in Denmark in 1932, is one of the oldest and most popular toy companies worldwide. The company's iconic interlocking plastic bricks have garnered a large following among children and adults alike due to their versatility and durability. The LEGO Group also produces a wide range of playsets featuring various themes, such as superheroes, Star Wars, and Harry Potter. The company's dedication to sustainability has resulted in them reaching their 2030 goal of producing all of their plastic blocks from sustainable materials a decade early in 2020.

2. Mattel, Inc.

Mattel, Inc. is an American multinational toy company and the second-largest toy manufacturer globally, with brands such as Barbie, Hot Wheels, and American Girl. Founded in 1945, Mattel remains a leading producer of children's toys, with an extensive collection of dolls, action figures, and games across a broad range of themes.

3. Hasbro, Inc.

Hasbro, Inc. is an American multinational toy and entertainment company. The company produces many well-known toy brands across various categories, such as board games, electronic gaming, and action figures, including My Little Pony, Transformers, and G.I. Joe. The company's 2019 acquisition of eOne, known for its production of popular children's television series, demonstrates their commitment to offering diverse entertainment options suitable for all ages.

4. Bandai Namco Holdings

Bandai Namco Holdings is a Japanese holding company that produces and distributes a wide range of toys, video games, and arcade games. The company is known for its popular brands, including Power Rangers, Tamagotchi, and Dragon Ball. Their toys and games have a strong following among children and adults in many parts of the world.

5. Fisher-Price, Inc.

Fisher-Price, Inc. is a subsidiary of Mattel, Inc., specializing in producing toys and baby gear. The company's products have garnered recognition for their durability, safety, and innovative design. Fisher-Price's product line covers a vast array of categories, including learning toys, ride-on toys, and baby gear, among others.

6. Barbie

Barbie, a fashion doll created by Ruth Handler in 1959, is one of the most iconic toy brands globally. The brand has evolved to include many variations of the doll, including Barbie Dreamhouse and Barbie careers. With over 200 careers represented, Barbie has continued to be a significant source of inspiration for girls of all ages.

7. Nerf

Nerf, a brand of foam-based toys produced by Hasbro, Inc., is known for its blasters, dart guns, and sports gear. The brand's products promote active play and outdoor activities while providing opportunities for children to learn essential team-building and problem-solving skills.

8. Hot Wheels

Hot Wheels is a brand of die-cast cars and other vehicles produced by Mattel, Inc. The company has been producing toy cars since 1968, with over 8000 different models produced so far. Hot Wheels has become a popular collector's item due to the brand's limited edition, iconic designs, and realism.

9. Pop Mart

Pop Mart is a Chinese toy company that produces collectible vinyl figures and blind boxes, small boxes containing random collectibles. The company's products, often designed by renowned artists, have gained much popularity due to their unique designs, affordable pricing, and the thrill of the surprise factor.

10. My Little Pony

My Little Pony, a line of colorful, magic-themed toys produced by Hasbro, Inc., has grown from its early beginnings in the 1980s into a widely recognized franchise. The company has released numerous editions of the My Little Pony toy line, catering to a diverse range of ages and tastes.

11. VTech

VTech, a Hong Kong-based company, produces electronic learning toys and educational software for children. Their products combine the latest technology with interactive content and activities that stimulate children's curiosity and interest in learning.

12. Mega Bloks

Mega Bloks is a Canadian toy company that produces interlocking construction brick sets, similar to but larger than LEGO bricks. Mega Bloks' products cater to preschool and early elementary-aged children, with themes such as Thomas the Tank Engine and Halo.

13. MGA Entertainment

MGA Entertainment produces a wide range of toys, including the popular Bratz dolls, Little Tikes, and L.O.L. Surprise! toys. The brand places a strong emphasis on innovation, with products that incorporate the latest technologies and trends.

14. Melissa & Doug

Melissa & Doug is an American toy company that specializes in producing wooden toys, puzzles, and games. The company's products promote imaginative play and development in children, with many of their toys focused on educational and developmental skills.

15. Playmobil

Playmobil is a German toy manufacturer that produces imaginative playsets, play figures, and accessories. The company's product range includes themes such as Pirates, Fairies, and Space, with accompanying playsets and accessories to build and customize.

16. Schleich

Schleich is a German toy company that specializes in producing realistic plastic animal figures. Their products promote imaginative play and immersive exploration of the natural world and its inhabitants, covering an extensive range of animal types from wild savannah animals to farmyard animals and dinosaurs.

17. Ravensburger

Ravensburger is a German game and toy company that produces board games, jigsaw puzzles, and 3D puzzles. The company's products are known for their innovative designs and high-quality materials, catering to puzzle enthusiasts of all levels and ages.

18. Bruder

Bruder is a German company that produces a broad range of realistic, functional vehicles and playsets for children, with detailed features such as functioning kippers, cranes, and bulldozers. Their products promote imaginative play and exploration of real-world vehicles and machines.

19. Crayola

Crayola, an American-based art supply company, produces a wide range of professional-grade art tools, coloring supplies, and drawing kits for children of all ages. Their products' quality and versatility have made them a standard in primary schools worldwide.

20. Green Toys

Green Toys is an American toy company that produces eco-friendly children's toys made from 100% recycled plastic and organic materials. The company's products promote environmental awareness and sustainability while providing fun and educational play for children.

21. Lego Education

Lego Education is a division of The Lego Group that specializes in producing educational toys and programs for classrooms and learning environments. Their products combine the versatility and durability of traditional Lego blocks with interactive and engaging educational content for children in various subjects, including robotics, coding, and engineering.

The Oldest Toy Companies in the World

1. Steiff

Steiff is a German-based plush toy manufacturer that was founded in 1880. The company is renowned for its high-quality handcrafted stuffed animals, including the notable teddy bear.

2. Hasbro, Inc.

Founded in 1923, Hasbro, Inc. has a long history of producing toys across various categories, such as board games, electronic gaming, and action figures. Some of their notable brands include G.I. Joe, Transformers, and My Little Pony.

3. Mattel, Inc.

Mattel, Inc., founded in 1945, has become a major player in the toy industry, specializing in dolls, action figures, and other children's toys. Some of their notable brands include Barbie, Hot Wheels, and American Girl.

4. The LEGO Group

The LEGO Group, founded in Denmark in 1932, has become a household name worldwide, known for its iconic interlocking plastic bricks and playsets.

What is a Popular Toy Company?

A popular toy company is one that has gained much recognition and popularity among its target market, resulting in increased sales, loyalty, and brand authority. Toy companies that produce high-quality, innovative, and safe toys that cater to children's needs and interests are often the most popular and successful ones.

Who is the Richest Toy Company?

According to Forbes' 2022 list of the world's largest toy manufacturers by revenue, Lego is the richest toy company worldwide, with a revenue of $7.32 billion in 2021. Mattel and Hasbro followed closely behind with $4.4 billion and $4.1 billion in revenue, respectively.

Quick Tips and Facts

• Amazon and Walmart are the top online toy retailers, accounting for more than half of the online toy market share.
• The global toy industry is expected to reach a value of $136 billion by 2027, with growth driven by the rise in e-commerce and rising demand for educational and interactive toys.
• LEGO sets have built a fandom, with some sets selling for vast sums.
• Collectible figurines are among the best-selling toys worldwide, with brands such as Funko Pop! and Amiibo leading the market.

FAQ

Q: What is the most popular toy brand?

A: The most popular toy brand worldwide is LEGO, with a massive following worldwide due to its iconic interlocking plastic bricks.

Q: What are some emerging toy companies?

A: Some emerging toy companies to look out for include Zuru, a New Zealand-based company that produces innovative toys such as Robo Alive, and McFarlane Toys, known for producing high-quality action figures and statues.

Q: What are some tips for choosing the right toy for a child?

A: When choosing a toy for a child, consider their age, interests, and developmental needs. Opt for toys that are safe, durable, and promote open-ended play and exploration.

Q: What is the best type of toy for promoting child development?

A: Toys that promote imaginative play, problem-solving, and creativity are generally the best for promoting child development. Examples include building blocks, puzzles, and arts and crafts sets.

Q: What is the toy industry?

A: The toy industry encompasses all businesses involved in the design, production, distribution, and sale of toys and games. The industry spans various categories, such as action figures, board games, electronic gaming, and arts and crafts.

Final Thoughts

With so many toy companies and products available, it can be challenging to choose the right toy for your child. Choosing toys from reputable and popular brands is often a safe bet, as these companies invest much effort in producing high-quality and safe products that cater to children's needs and interests. However, don't overlook emerging or lesser-known companies, as they may produce innovative and unique toys that your child will enjoy. Always prioritize safety, durability, and creativity when selecting a toy, and remember that the most critical factor is to ensure that your child has fun and learns while playing.