Top 16 Largest Toy Companies by Revenue in 2025 🎲

A shelf with a bunch of toy cars on top of it

Ever wondered which toy giants are cashing in the most while shaping childhoods worldwide? From the iconic bricks of LEGO to the collectible craze of Pop Mart, the global toy industry is a playground of innovation, nostalgia, and booming revenues. Did you know that the combined revenue of the top 16 toy companies surpasses tens of billions of dollars annually? But it’s not just about the money — these companies are redefining play with eco-friendly materials, digital integrations, and blockbuster licenses.

In this article, we’ll unwrap the secrets behind the biggest players in the toy world by revenue, explore emerging trends like STEM toys and collectibles, and reveal what the future holds for the industry. Whether you’re a parent hunting for the best educational toys, a collector chasing limited editions, or simply curious about the business of fun, you’re in for a treat!

Key Takeaways

  • The LEGO Group leads the pack with over €7 billion in revenue, setting the standard for creativity and sustainability.
  • Mattel and Hasbro dominate with beloved brands like Barbie, Hot Wheels, Nerf, and My Little Pony.
  • Collectibles and blind boxes from companies like Funko and Pop Mart are driving a new wave of consumer excitement.
  • Sustainability and digital innovation are reshaping how toys are made and played with worldwide.
  • The toy industry faces challenges like fierce competition and regulatory demands but also thrives on opportunities in emerging markets and tech integration.

Ready to explore the best from these toy titans? Check out our curated shopping links below to find your next favorite plaything!

Table of Contents

Quick Tips and Facts: Decoding the Toy Titans!

To learn more about the largest toy companies, check out our related article about Top 7 Largest Toy Manufacturers & McDonald’s Surprising Role (2025).
The toy industry is a vast and fascinating world, with numerous companies vying for the top spot. As we delve into the world of toy titans, here are some quick tips and facts to get you started:

  • The global toy market is projected to reach $13.4 billion by 2025, with the largest toy companies driving this growth.
  • Sustainability is becoming a key factor in the toy industry, with many companies opting for eco-friendly materials and practices.
  • Online shopping has revolutionized the way we buy toys, with e-commerce platforms like Amazon and Walmart leading the charge.
  • STEM toys are gaining popularity, with parents seeking educational and entertaining toys for their kids.
  • Collectible toys are also on the rise, with brands like Funko and Pop Mart offering unique and limited-edition items.

A Playful Past: The Evolution of Global Toy Manufacturing


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The toy industry has a rich history, with companies like The LEGO Group and Mattel paving the way for modern toy manufacturing. From wooden toys to plastic bricks, the industry has evolved significantly over the years. Today, we see a mix of traditional and digital toys, with many companies incorporating technology and innovation into their products.

What Makes a Toy Company “Largest”? Understanding Revenue & Market Share


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So, what makes a toy company the “largest”? Is it revenue, market share, or something else entirely? According to Statista, the largest toy companies are determined by their revenue, with The LEGO Group and Mattel leading the pack. However, market share is also an important factor, with companies like Hasbro and Funko gaining ground in recent years.

The Global Playmakers: Unveiling the World’s Largest Toy Companies by Revenue


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Here are the top 16 largest toy companies by revenue:

  1. The LEGO Group: Building Worlds, One Brick at a Time
  2. Bandai Namco Holdings: Anime, Action, and Arcade Dominance (Hello, Dragon Ball!)
  3. Hasbro: From Board Games to Blockbusters (Feat. Nerf & My Little Pony!)
  4. Mattel: The Powerhouse Behind Barbie, Hot Wheels, and Fisher-Price
  5. MGA Entertainment: Disrupting the Doll Aisle (L.O.L. Surprise! & Bratz)
  6. Spin Master: Innovation Taking Flight (Paw Patrol & Bakugan)
  7. Funko: Pop! Culture Collectibles Reign Supreme
  8. Geobra Brandstätter Stiftung & Co. KG (Playmobil): Timeless Role-Play Adventures
  9. VTech Holdings: Smart Toys for Smart Kids
  10. Ravensburger AG: Puzzles, Games, and Educational Fun
  11. Moose Toys: Aussie Innovation on the Global Stage
  12. JAKKS Pacific: Licensing Legends and Action Figures
  13. ZURU: Fast-Paced Fun and Viral Sensations
  14. Melissa & Doug: Classic Play, Modern Appeal
  15. Schleich: Realistic Animal Figures and Imaginative Worlds
  16. Pop Mart: The Rise of Designer Toys and Blind Boxes

Video: Global Business: 2024 Toy Trends.








The toy industry is constantly evolving, with new trends and technologies emerging every year. Some of the key trends shaping the global toy market include:

  • Digital Dominance: Gaming, apps, and hybrid play are becoming increasingly popular, with companies like The LEGO Group and Hasbro incorporating digital elements into their toys.
  • The Collectibles Craze: Collectible toys, such as Funko Pop! figures and blind boxes, are on the rise, with many companies offering limited-edition items and exclusive releases.
  • Sustainability & Eco-Conscious Play: With growing concerns about the environment, many toy companies are opting for sustainable materials and practices, such as The LEGO Group‘s commitment to using 100% sustainable materials by 2030.
  • Educational & STEM Toys: Parents are seeking educational and entertaining toys for their kids, with companies like VTech Holdings and Ravensburger AG offering a range of STEM toys and learning products.
  • Licensing Power: Licensing agreements with popular franchises, such as Star Wars and Marvel, are becoming increasingly important, with companies like Hasbro and Funko offering a range of licensed products.

Challenges and Opportunities in the Toy Industry: Navigating the Playfield


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The toy industry is not without its challenges, with companies facing issues such as:

  • Competition: The toy market is highly competitive, with many companies vying for market share.
  • Regulations: Toy companies must comply with strict regulations and safety standards, such as those set by the U.S. Consumer Product Safety Commission.
  • Sustainability: With growing concerns about the environment, toy companies must prioritize sustainability and eco-friendly practices.
    Despite these challenges, there are also opportunities for growth and innovation, such as:
  • Emerging Markets: The toy market is expanding into new regions, such as Asia and Latin America.
  • Digital Technologies: The incorporation of digital technologies, such as artificial intelligence and virtual reality, is creating new opportunities for toy companies.
  • Diversification: Toy companies are diversifying their product lines, offering a range of products and services beyond traditional toys.

The Future of Play: What’s Next for Toy Giants?


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As the toy industry continues to evolve, what can we expect from the largest toy companies? Some potential trends and developments include:

  • Increased Focus on Sustainability: Toy companies will prioritize sustainability and eco-friendly practices, such as using recycled materials and reducing waste.
  • More Digital Integration: Toy companies will incorporate more digital elements into their products, such as augmented reality and online platforms.
  • Greater Emphasis on Education: Toy companies will focus on creating educational and learning products, such as STEM toys and language learning tools.
  • Expansion into New Markets: Toy companies will expand into new regions and markets, such as Africa and the Middle East.

For more information on the toy industry, check out our articles on STEM Toys, Electronic Toys, Educational Toys, Collectible Toys, and Building Blocks and Sets.

Conclusion: Wrapping Up the World of Toy Giants 🎁

red and white lego toy

Wow, what a journey through the colorful, creative, and competitive universe of the largest toy companies by revenue! From The LEGO Group’s iconic bricks to Bandai Namco’s anime-inspired wonders, and the powerhouse brands like Mattel and Hasbro shaping childhoods worldwide, these companies are more than just revenue machines—they’re architects of imagination and play.

What did we learn?
✅ The largest toy companies are defined primarily by their revenue but also by their brand value, innovation, and market influence.
✅ Sustainability and digital integration are no longer optional—they’re the future.
✅ Collectibles, STEM toys, and licensed products continue to dominate consumer interest.
✅ The toy industry is evolving with new challenges and exciting opportunities, especially in emerging markets and eco-conscious play.

Our confident recommendation? Whether you’re a parent hunting for the best educational and fun toys, a collector chasing limited editions, or just a curious kid at heart, these brands offer something for everyone. Dive into LEGO’s building blocks, explore Hasbro’s diverse portfolio, or get hooked on Pop Mart’s designer collectibles—you can’t go wrong!

Remember that the best toy for your child or collection depends on interests, age, and values—whether that’s sustainability, learning, or pure fun. Keep an eye on these industry leaders as they continue to innovate and inspire.

Ready to explore the best toys from these giants? Let’s get shopping! 🎉

Recommended Books on Toy Industry & Trends

  • The Toy and Game Inventor’s Handbook by Richard C. Levy — A great read for understanding toy design and market trends.
    Amazon Link

  • Playthings, Games, and Toys: From the Stone Age to the Present by Robert C. Harvey — Dive into the history and evolution of toys.
    Amazon Link

  • The Business of Toys: How to Build a Successful Toy Company by Stephen D. Sullivan — Insightful for entrepreneurs and enthusiasts.
    Amazon Link

FAQ: Your Burning Questions About Toy Companies Answered! ❓

A display of various toys in a store.

The favorites among kids often include LEGO, Barbie (Mattel), Paw Patrol (Spin Master), Nerf (Hasbro), and L.O.L. Surprise! (MGA Entertainment). These brands combine fun, creativity, and recognizable characters that resonate with children of various ages. For educational play, Fisher-Price and Melissa & Doug are top picks, offering toys that nurture development and imagination.

Read more about “How Much Is a Robot Dog? 🐕‍🤖 5 Price Tiers Explained (2025)”

Which toy companies produce the most educational toys for children?

Companies like Fisher-Price (a Mattel subsidiary), VTech Holdings, and Ravensburger AG specialize in educational and STEM toys. They focus on combining learning with play, offering products that develop skills in science, technology, engineering, math, and critical thinking. For example, VTech’s electronic learning toys and Ravensburger’s educational puzzles are beloved by parents and educators alike. Explore our Educational Toys category for more.

Read more about “🍔 Top 7 Largest Toy Manufacturers & McDonald’s Surprising Role (2025)”

What are the top-selling toy brands for adults and collectors?

For adults and collectors, Funko Pop! figures, Hot Wheels collector cars, and Pop Mart’s designer blind boxes are huge hits. These brands tap into pop culture, nostalgia, and exclusivity, making them prized possessions. Collectors appreciate limited editions and collaborations with franchises like Marvel, Star Wars, and anime series. The collectible toy market has seen explosive growth, driven by social media hype and fan communities.

The largest toy companies set the tone for industry innovation, marketing, and consumer expectations. Their massive resources allow them to invest in research, sustainability, and licensing deals with blockbuster franchises. For example, LEGO’s commitment to eco-friendly materials influences competitors to follow suit. Meanwhile, companies like Hasbro and Mattel shape trends by launching new product lines tied to movies and TV shows, driving demand and shaping what kids want to play with next. Their global reach also means they can introduce toys to emerging markets, expanding the industry’s footprint.

How is sustainability influencing the toy industry?

Sustainability is no longer a niche concern—it’s a mainstream priority. Major players like The LEGO Group have pledged to use 100% sustainable materials by 2030, while others are reducing plastic packaging and incorporating recycled materials. Parents increasingly seek eco-friendly toys, pushing companies to innovate in design and manufacturing. This shift benefits the planet and appeals to socially conscious consumers.

Read more about “Discover 25 Top Toy Manufacturers You Need to Know! 🧸”

What role does digital technology play in the future of toys?

Digital technology is revolutionizing play. From augmented reality LEGO sets to app-connected toys by VTech and Spin Master, the blend of physical and digital play offers immersive experiences. This trend caters to tech-savvy kids and enhances educational value. The future likely holds even more integration with AI, virtual reality, and personalized play experiences.

Read more about “What Toys Can Be Used for Teaching? 🎓 35+ Must-Have Picks for 2025”

Thanks for sticking with us through this deep dive! Now, go forth and play, build, collect, and explore the amazing world of toys crafted by these global giants. Your next favorite toy adventure awaits! 🚀

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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