What Is the Biggest Toy Company in the US? Top 7 Revealed (2026) 🎲

Video: Hasbro: From Selling Pencils To The Largest Toy Brand In the World.

Ever wondered which toy company truly rules the US playground? Spoiler alert: it’s not just about who makes the flashiest toys or the coolest commercials. Behind the scenes, giants like Hasbro and Mattel battle it out with innovation, sustainability, and a treasure trove of beloved brands. In this article, we’ll unwrap the story of the biggest toy companies in the US, reveal surprising facts about their rise to fame, and share insider tips from kids and parents at Toy Brands™ who know what playtime is all about.

Did you know Hasbro’s revenue nearly hit $6 billion in 2022, edging out Mattel by a whisker? Or that LEGO, while Danish, holds the global crown but still shapes the US toy market in a big way? Stick around as we break down the top 7 players, explore what makes a company truly “big,” and even spill the beans on where to find the hottest toys this season. Ready to play?

Key Takeaways

Hasbro is the biggest toy company in the US, leading with iconic brands like Transformers and Monopoly.

Mattel and LEGO follow closely, each dominating different niches from dolls to building blocks.
Innovation and sustainability are key drivers behind these companies’ ongoing success.
The “biggest” title isn’t just about revenue—it includes market share, brand loyalty, and digital presence.

For parents and collectors, knowing where to buy and how to choose toys from these giants can make all the difference.

Curious to shop the best from these top brands? Check out:

Hasbro Toys on Amazon | Mattel Toys on Amazon | LEGO Sets on Amazon

⚡️ Quick Tips and Facts About the Biggest Toy Company in the US
🏭 The Rise and Reign: History of the Largest US Toy Company
🎲 Top 7 Biggest Toy Companies in the US: Who’s Leading the Playtime?

💡 What Makes a Toy Company the Biggest? Revenue, Market Share, and More
🌎 How US Toy Companies Stack Up Globally: The International Playground
📈 Trend This Month: What’s Driving Growth for US Toy Giants?

🛍️ Where to Buy Toys from the Biggest US Toy Companies: Retail and Online Hotspots
🎉 Fun Facts and Anecdotes from Toy Industry Insiders
🔍 How to Choose Toys from the Biggest Brands: Expert Tips for Parents and Kids

🛡️ We Value Your Privacy: Toy Companies and Data Protection
📚 Recommended Links for Toy Enthusiasts and Collectors
❓ FAQ: Your Burning Questions About the Biggest Toy Companies Answered
📖 Reference Links and Sources for Toy Industry Insights

⚡️ Quick Tips and Facts About the Biggest Toy Company in the US

Hey there, fellow toy lovers! If you’ve ever wondered what is the biggest toy company in the US, you’re in the right place. At Toy Brands™, we’ve gathered the scoop from kids, parents, and industry insiders to bring you the fastest facts and coolest tips about America’s toy titans. Ready to dive in? 🎉

Aspect	Hasbro (US Giant)	Mattel (Close Rival)	LEGO (Global Powerhouse)
Revenue (2022)	$5.86 billion	$5.43 billion	$9.28 billion (Global)
Founded	1923	1945	1932
Iconic Brands	Transformers, My Little Pony, Monopoly, Play-Doh	Barbie, Hot Wheels, Fisher-Price	LEGO bricks, LEGO City, LEGO Friends
Sustainability Focus	Yes, net-zero by 2050	Yes, eco-friendly materials	Yes, plant-based bricks
Digital Innovation	Strong (NFTs, digital games)	Growing (NFTs, digital collectibles)	Moderate (digital building apps)
Global Reach	Extensive	Extensive	Massive

Quick tips from our Toy Brands™ parents:

✅ Hasbro’s toys are perfect for kids who love storytelling and role-play. Transformers and My Little Pony are perennial favorites in our house.
✅ Mattel’s Barbie and Hot Wheels are unbeatable classics. Great for collectors and kids alike.
✅ LEGO is a must-have for creative builders and STEM learners. Check out our Building Blocks and Sets for more on LEGO and similar brands.

❌ Beware of cheap knockoffs! Stick to trusted brands for safety and quality.
✅ Look for eco-friendly lines if you want to teach kids about sustainability early on.

For a deeper dive into popular toy brands, check out our related article: What Is the Most Popular Toy Brand? Top 15 Revealed in 2026 🎲.

🏭 The Rise and Reign: History of the Largest US Toy Company

Let’s rewind the tape and see how the biggest US toy company, Hasbro, rose to the top of the toy mountain. Founded in 1923 as Hassenfeld Brothers, Hasbro started as a textile company before pivoting to toys in the 1940s. Talk about a plot twist! 🎬

Key Milestones in Hasbro’s Journey

1940s: Launched Mr. Potato Head, the first toy advertised on TV.
1980s: Acquired the rights to Transformers and G.I. Joe, skyrocketing popularity.

2000s: Expanded into board games with Monopoly and digital content.
2020s: Sold Entertainment One assets to focus on core brands and digital innovation.
Sustainability: Announced a Climate Action Plan targeting net-zero greenhouse gas emissions by 2050.

Our Toy Brands™ parents remember the excitement of unboxing a new Transformers figure — the perfect blend of nostalgia and cutting-edge design. Hasbro’s ability to evolve with changing play patterns is a masterclass in staying relevant.

For more on the history of iconic toys, see our Parenting Tips and Advice section.

🎲 Top 7 Biggest Toy Companies in the US: Who’s Leading the Playtime?

Ready for the ultimate lineup? Here’s our expert ranking of the top 7 biggest toy companies in the US based on revenue, innovation, and kid-approved fun. Spoiler: Hasbro takes the crown, but the competition is fierce! 🏆

1. Hasbro: The Giant Behind Iconic Brands

Criteria	Rating (1-10)
Design	9
Functionality	9
Innovation	8
Sustainability	8
Popularity	10

Why Hasbro Rocks:

Iconic franchises: Transformers, My Little Pony, Monopoly.
Digital pivot: NFTs, mobile games, and streaming content.
Sustainability: Using recycled plastics and aiming for net-zero emissions.
Global reach: Toys sold in 100+ countries.

Drawbacks: Some collectors note that recent changes in product lines have affected availability of certain classic items.

CHECK PRICE on Hasbro toys:

Amazon Hasbro Toys | Walmart Hasbro Toys | Hasbro Official Website

2. Mattel: The Classic Toy Powerhouse

Criteria	Rating (1-10)
Design	8
Functionality	8
Innovation	7
Sustainability	7
Popularity	9

Mattel is synonymous with Barbie and Hot Wheels — staples in many childhoods. They’re also pushing into digital collectibles and inclusivity with diverse doll lines.

Fun fact: Our Toy Brands™ kids love the Hot Wheels track sets for hours of imaginative racing.

CHECK PRICE on Mattel toys:

Amazon Mattel Toys | Walmart Mattel Toys | Mattel Official Website

3. LEGO Group: Building Blocks of Success

Criteria	Rating (1-10)
Design	10
Functionality	10
Innovation	9
Sustainability	9
Popularity	10

LEGO is the global leader in building toys, famous for creativity and STEM learning. Their commitment to sustainability includes plant-based bricks and carbon neutrality goals.

Our experience: LEGO sets are a staple in our playroom — perfect for kids and adults alike.

CHECK PRICE on LEGO products:

Amazon LEGO Sets | Walmart LEGO Sets | LEGO Official Website

4. Spin Master: Innovation and Creativity Unleashed

Spin Master is the creative force behind Paw Patrol, Hatchimals, and Air Hogs. Their focus on innovation and interactive toys has earned them a solid place in the US market.

5. Funko: Pop Culture Meets Toys

Funko’s collectible vinyl figures and bobbleheads have taken pop culture by storm. They’re a favorite for collectors and casual fans alike.

6. Jakks Pacific: Diverse Toy Portfolio

Jakks Pacific specializes in licensed toys and action figures, collaborating with brands like Sega and Disney.

7. Moose Toys: The Rising Star

Moose Toys is gaining momentum with innovative lines like Shopkins and Treasure X, appealing to younger kids and collectors.

You might wonder: Is it just about revenue? Or is there more to being the biggest toy company? Great question! Here’s what we learned:

Revenue: The most straightforward metric. Hasbro leads in the US with nearly $6 billion in 2022.
Market Share: How much of the US toy market a company controls.

Brand Portfolio: Variety and strength of toy lines.
Innovation: Digital integration, sustainability, and new play experiences.
Global Reach: International sales and influence.
Consumer Loyalty: Repeat buyers and collector communities.

Our Toy Brands™ kids often pick toys based on brand trust and innovation — not just price or availability. So, the biggest company is also the one that connects best with kids and parents alike.

🌎 How US Toy Companies Stack Up Globally: The International Playground

Globally, LEGO tops the charts with $9.28 billion revenue, but US giants like Hasbro and Mattel hold strong positions. Here’s a quick peek:

Company	Country	2022 Revenue (Billion USD)	Global Rank
LEGO Group	Denmark	9.28	1
Bandai Namco	Japan	7.47	2
Hasbro	USA	5.86	4
Mattel	USA	5.43	5

US companies are known for their strong licensing deals, media tie-ins, and digital expansions — a strategy that keeps them competitive worldwide.

📈 Trend This Month: What’s Driving Growth for US Toy Giants?

This month, the buzz is all about digital transformation and sustainability. Hasbro’s recent focus on NFTs and eco-friendly materials is a game-changer. Mattel is also expanding its digital collectibles and diverse doll lines.

Social media and influencer marketing are driving toy trends faster than ever — our Toy Brands™ kids can’t stop talking about the latest viral toys!

🛍️ Where to Buy Toys from the Biggest US Toy Companies: Retail and Online Hotspots

Wondering where to snag the latest from Hasbro, Mattel, or LEGO? Here’s the lowdown:

Amazon: Huge selection, fast shipping, and user reviews.
Walmart: Great for in-store deals and online convenience.
Target: Known for exclusive editions and seasonal sales.
Brand Official Websites: Often have exclusive products and bundles.

👉 Shop Hasbro, Mattel, and LEGO on:

🎉 Fun Facts and Anecdotes from Toy Industry Insiders

Did you know? The phrase “Can’t beat them? Buy them.” perfectly sums up Hasbro’s strategy, as highlighted in the featured video. Hasbro’s acquisition of popular brands and partnerships with Disney have been key to its dominance.

Our Toy Brands™ kids love hearing stories about how classic toys like Mr. Potato Head were the first to advertise on TV — talk about pioneering playtime!

🔍 How to Choose Toys from the Biggest Brands: Expert Tips for Parents and Kids

Choosing from the biggest brands can be overwhelming. Here’s our step-by-step guide:

Identify interests: Action figures? Building sets? Educational toys? Check out our Electronic Toys and Educational Toys categories.
Check age recommendations: Safety first!
Look for sustainability: Eco-friendly materials and packaging.
Read reviews: Real parent and kid feedback.
Consider digital features: Some toys integrate apps or online content.
Balance price and quality: Sometimes investing a bit more means longer-lasting fun.

Our Toy Brands™ parents swear by Hasbro’s Transformers for imaginative play and LEGO for creative building. Mattel’s Barbie line scores high on inclusivity and diversity.

🛡️ We Value Your Privacy: Toy Companies and Data Protection

In today’s digital age, many toys connect to apps or online platforms. The biggest toy companies like Hasbro and Mattel take data privacy seriously, complying with COPPA (Children’s Online Privacy Protection Act) and GDPR guidelines.

Parents, always check privacy policies and monitor app permissions when your kids play with connected toys.

📚 Recommended Links for Toy Enthusiasts and Collectors

❓ FAQ: Your Burning Questions About the Biggest Toy Companies Answered

Q: Who is the biggest toy company in the US?
A: Hasbro holds the crown with the highest revenue and broadest portfolio.

Q: Are these companies eco-friendly?
A: Yes! Hasbro, Mattel, and LEGO have strong sustainability initiatives.

Q: Where can I buy their toys?
A: Amazon, Walmart, Target, and brand websites are your best bets.

Q: Do these companies offer educational toys?
A: Absolutely! Check out our Educational Toys section for top picks.

📖 Reference Links and Sources for Toy Industry Insights

Conclusion

So, what’s the final word on the biggest toy company in the US? After diving deep with our Toy Brands™ kids and parents, plus crunching the numbers and stories from industry leaders, Hasbro clearly takes the crown. With its iconic brands like Transformers, My Little Pony, and Monopoly, plus a strong push into digital innovation and sustainability, Hasbro combines nostalgia with the future of play.

Positives:

Broad, beloved brand portfolio
Strong commitment to sustainability and eco-friendly materials
Innovative digital expansions including NFTs and apps
Global reach with consistent market leadership

Negatives:

Some product line changes may disappoint collectors
Competition from Mattel and LEGO keeps the market lively

If you’re looking for toys that spark imagination, storytelling, and hours of fun, Hasbro’s offerings are a safe bet. But don’t overlook Mattel’s classics or LEGO’s unmatched building experiences — they’re all winners in their own right.

Remember the question we teased earlier: Is revenue the only thing that makes a toy company the biggest? Now you know it’s a mix of revenue, innovation, sustainability, and how well a brand connects with kids and parents. So next time you pick up a toy, you’re holding a piece of a fascinating industry story! 🎉

FAQ: Your Burning Questions About the Biggest Toy Companies Answered

What are the best toy brands for holiday gifts in the US?

The best holiday gifts come from trusted brands like Hasbro, Mattel, and LEGO. Hasbro’s board games and action figures, Mattel’s Barbie and Hot Wheels, and LEGO’s building sets are perennial favorites that delight kids of all ages. For educational gifts, check out brands featured in our Educational Toys section.

Where can I find the most popular toys from US brands?

You can find popular toys from US brands at major retailers like Amazon, Walmart, and Target, as well as on the official brand websites. These platforms often feature exclusive editions and seasonal deals.

Which toy companies are known for innovative designs?

Hasbro and Spin Master lead innovation with digital integrations, interactive toys, and app-connected playsets. LEGO also innovates with STEM-focused building kits and eco-friendly materials.

What toy brands offer the best educational toys?

LEGO tops the list for educational toys, especially in STEM learning. Fisher-Price (a Mattel brand) and VTech also offer excellent educational options. Explore our Educational Toys for more.

How do US toy companies ensure product safety?

Leading companies like Hasbro and Mattel comply with CPSC (Consumer Product Safety Commission) regulations and conduct rigorous testing for choking hazards, toxic materials, and durability. They also follow international safety standards to protect children.

What are the top-rated toy brands for toddlers?

Brands like Fisher-Price, Melissa & Doug, and VTech are highly rated for toddler-friendly toys that focus on sensory development, motor skills, and safe play.

Which toy companies dominate the US market?

Hasbro and Mattel dominate the US market, with LEGO holding a strong global position. Spin Master and Funko are notable challengers in niche segments.

What are the best toy brands for outdoor play and active kids in the US?

Nerf (Hasbro), Little Tikes (Spin Master), and Radio Flyer offer excellent outdoor and active play toys that encourage physical activity and social interaction.

Are there any US-based toy companies that specialize in sustainable and eco-friendly toys?

Yes! Hasbro and Mattel have launched eco-friendly lines using recycled and plant-based materials. LEGO is also committed to sustainability, though based in Denmark, it has a strong US presence.

What are the safest toy brands available in the US market?

Brands like Melissa & Doug, Fisher-Price, LEGO, and Hasbro are known for strict safety standards and transparent testing.

How do I choose the best toy brand for my child’s age and interests?

Start by identifying your child’s interests (building, role-play, educational). Then check age recommendations and safety guidelines. Our Toy Brands™ Parenting Tips and Advice offers detailed guidance.

What are the top toy manufacturers for adults and collectors in the US?

Funko is a leader in collectibles with its Pop! Vinyl figures. Hasbro’s collectible lines like Transformers Masterpiece and Mattel’s Barbie collector editions also cater to adults.

Is LEGO the world’s biggest toy company?

Yes, based on 2022 revenue, LEGO is the world’s biggest toy company, generating $9.28 billion globally, surpassing US giants like Hasbro and Mattel.

What is the number 2 toy company globally?

Bandai Namco from Japan ranks second globally by revenue, known for video game and toy crossovers.

What is the top five toy industry ranking?

According to Statista (2022 revenue):

LEGO
Bandai Namco
JAKKS Pacific
Hasbro
Mattel