Top 10 Toy Companies in the World [2023]

Did you know that the toy industry is a multi-billion dollar business? Every year, children and adults alike eagerly await the latest toys from their favorite brands. But with so many toy companies out there, which ones are the best? In this article, we will explore the top 10 toy companies in the world, based on their popularity, innovation, and overall impact on the industry. So, get ready to dive into the wonderful world of toys!

Table of Contents

Quick Answer

The top 10 toy companies in the world, based on their popularity, innovation, and overall impact on the industry, are:

  1. LEGO
  2. Mattel
  3. Hasbro
  4. Bandai Namco
  5. Spin Master
  6. MGA Entertainment
  7. VTech
  8. Fisher-Price
  9. Playmobil
  10. Ravensburger

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Quick Tips and Facts

  • The toy industry is a multi-billion dollar business.
  • Toys play a crucial role in child development.
  • LEGO is the largest toy company in the world.
  • Mattel is known for iconic brands like Barbie and Hot Wheels.
  • Hasbro is famous for brands like Transformers and My Little Pony.
  • Bandai Namco specializes in action figures and collectibles.
  • Spin Master is known for innovative and interactive toys.
  • MGA Entertainment is the creator of the popular LOL Surprise! dolls.
  • VTech is a leading brand in educational electronic toys.
  • Fisher-Price is renowned for its toys for infants and toddlers.
  • Playmobil offers imaginative playsets for children.
  • Ravensburger is a well-known brand for puzzles and games.

Background

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Toys have been a part of human culture for thousands of years. From simple wooden blocks to high-tech electronic gadgets, toys have evolved and adapted to meet the changing needs and interests of children. Today, the toy industry is a thriving market, with countless companies vying for a piece of the pie.

1. LEGO

When it comes to toy companies, LEGO is a household name. Founded in 1932, this Danish company has become the largest toy company in the world. LEGO is known for its iconic interlocking plastic bricks that allow children (and adults) to build and create anything their imagination desires. With themes ranging from superheroes to Star Wars, LEGO sets cater to a wide range of interests. The company’s commitment to quality and innovation has made it a favorite among both children and collectors.

CHECK PRICE on: Amazon, Walmart, Etsy | LEGO Official Website

2. Mattel

Mattel is another giant in the toy industry. Founded in 1945, this American company has created some of the most iconic toys of all time. From the beloved Barbie dolls to the timeless Hot Wheels cars, Mattel has captured the hearts of children around the world. With a focus on creativity, imagination, and inclusivity, Mattel continues to innovate and bring joy to children of all ages.

CHECK PRICE on: Amazon, Walmart, Etsy | Mattel Official Website

3. Hasbro

Hasbro is a global play and entertainment company that has been delighting children and adults for over 90 years. With a portfolio of iconic brands like Transformers, My Little Pony, and Nerf, Hasbro has established itself as a leader in the toy industry. The company’s commitment to storytelling, innovation, and inclusivity has made its toys a staple in households around the world.

CHECK PRICE on: Amazon, Walmart, Etsy | Hasbro Official Website

4. Bandai Namco

Bandai Namco is a Japanese toy company that specializes in action figures, collectibles, and video games. With popular franchises like Dragon Ball, Gundam, and Tamagotchi, Bandai Namco has a dedicated fan base around the world. The company’s attention to detail and commitment to quality make its products highly sought after by collectors and enthusiasts.

CHECK PRICE on: Amazon, Walmart, Etsy | Bandai Namco Official Website

5. Spin Master

Spin Master is a Canadian toy company known for its innovative and interactive toys. From the popular Hatchimals to the Paw Patrol franchise, Spin Master has captured the hearts of children worldwide. The company’s commitment to creativity, imagination, and playfulness has earned it a spot among the top toy companies in the world.

CHECK PRICE on: Amazon, Walmart, Etsy | Spin Master Official Website

6. MGA Entertainment

MGA Entertainment is the creator of the popular LOL Surprise! dolls, which have taken the toy industry by storm. With their unique unboxing experience and collectible nature, LOL Surprise! dolls have become a favorite among children. MGA Entertainment is known for its innovative and trend-setting toys that spark imagination and creativity.

CHECK PRICE on: Amazon, Walmart, Etsy | MGA Entertainment Official Website

7. VTech

VTech is a leading brand in educational electronic toys. With a focus on early childhood development, VTech creates toys that are both fun and educational. From interactive learning systems to electronic tablets for kids, VTech toys help children learn and grow while having fun.

CHECK PRICE on: Amazon, Walmart, Etsy | VTech Official Website

8. Fisher-Price

Fisher-Price is a well-known brand that specializes in toys for infants and toddlers. With a focus on early childhood development, Fisher-Price creates toys that stimulate learning and imagination. From classic toys like the Rock-a-Stack to interactive playsets, Fisher-Price has been a trusted name in the toy industry for generations.

CHECK PRICE on: Amazon, Walmart, Etsy | Fisher-Price Official Website

9. Playmobil

Playmobil is a German toy company that offers a wide range of imaginative playsets for children. From pirate ships to fairy tale castles, Playmobil sets allow children to create their own stories and adventures. With attention to detail and high-quality craftsmanship, Playmobil has become a favorite among children and collectors alike.

CHECK PRICE on: Amazon, Walmart, Etsy | Playmobil Official Website

10. Ravensburger

Ravensburger is a well-known brand that specializes in puzzles and games. With a wide range of puzzles for all ages and skill levels, Ravensburger has become synonymous with quality and craftsmanship. The company’s commitment to challenging and engaging gameplay has made it a favorite among puzzle enthusiasts.

CHECK PRICE on: Amazon, Walmart, Etsy | Ravensburger Official Website

FAQ

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What is the number 1 toy company in the world?

The number 1 toy company in the world is LEGO. With its iconic interlocking bricks and a wide range of themes, LEGO has captured the hearts of children and adults alike.

Read more about “What is the number 1 toy company in the world?”

Is LEGO bigger than Mattel?

Yes, LEGO is bigger than Mattel in terms of revenue and market value. LEGO’s global popularity and innovative products have contributed to its success as the largest toy company in the world.

Read more about “Who is the Largest Toy Company in 2023?”

Who sells the most toys in the world?

LEGO sells the most toys in the world. The company’s extensive product range, global distribution network, and strong brand recognition have contributed to its dominance in the toy industry.

Read more about “What is the Best Selling Toy Company in 2023?”

Who is the largest toy market in the world?

The United States is the largest toy market in the world. With a large population and high disposable income, the U.S. market offers significant opportunities for toy companies to thrive.

Read more about “Top Toy Companies in USA …”

Conclusion

a group of green androids sitting next to each other

In conclusion, the top 10 toy companies in the world offer a wide range of toys that cater to different interests and age groups. From LEGO’s iconic bricks to Mattel’s beloved brands, these companies have made a lasting impact on the toy industry. Whether you’re looking for educational toys, action figures, or puzzles, these companies have something for everyone.

Based on their popularity, innovation, and overall impact on the industry, we confidently recommend LEGO as the top toy company in the world. With its timeless appeal and commitment to quality, LEGO continues to inspire creativity and imagination in children and adults alike.

Rating:

Metric Rating
Quality 9
Innovation 10
Popularity 10
Variety 9
Price 8
Overall Score 9.2

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Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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