Top Toy Companies in USA [2023]

Did you know that the toy industry is a multi-billion dollar industry? With so many toy companies out there, it can be overwhelming to figure out which ones are the best. That’s why we’ve compiled a list of the top toy companies in the USA for 2023. Whether you’re a parent looking for the hottest toys for your kids or a toy enthusiast wanting to stay up-to-date with the latest trends, this article has got you covered. So, let’s dive in and explore the world of toys!

Table of Contents

Quick Answer

Looking for a quick answer? Here are the top toy companies in the USA for 2023:

  1. The Leading Toy Company: Hasbro
  2. Innovative Toy Brands: LEGO, Mattel, Spin Master
  3. High-End Toy Manufacturers: Steiff, Maileg, Breyer
  4. Educational Toy Companies: Melissa & Doug, Learning Resources, LeapFrog
  5. Popular Licensed Toy Brands: Disney, Marvel, Star Wars
  6. Sustainable Toy Companies: Green Toys, PlanToys, Hape
  7. Toy Companies for Collectors: Funko, Hot Wheels, Barbie
  8. Toy Companies for Outdoor Play: Radio Flyer, Little Tikes, Step2
  9. Toy Companies for Electronic Toys: VTech, WowWee, Anki
  10. Toy Companies for Arts and Crafts: Crayola, Alex Brands, Klutz

CHECK PRICE on: Amazon | Walmart | Etsy**

Quick Tips and Facts

Before we dive into the details, here are some quick tips and facts about the top toy companies in the USA:

  • The toy industry is a multi-billion dollar industry, with constant innovation and new trends.
  • Toy companies cater to various age groups, interests, and play styles.
  • Many toy companies have a strong online presence, making it easy to find and purchase their products.
  • The top toy companies often collaborate with popular franchises and licenses to create exciting toys.
  • Some toy companies focus on sustainability and eco-friendly practices.
  • Educational toy companies prioritize learning and development through play.
  • High-end toy manufacturers create collectible and premium toys.
  • Outdoor toy companies specialize in products for outdoor play and exploration.
  • Electronic toy companies offer interactive and tech-driven toys.
  • Arts and crafts toy companies inspire creativity and artistic expression.

Now, let’s explore each category in more detail!

Background

woman wearing face mask near industrial machine

The toy industry has a rich history, with toys being an integral part of childhood for centuries. From simple wooden toys to complex electronic gadgets, toys have evolved to cater to the changing needs and interests of children. In the USA, the toy industry is highly competitive, with numerous companies vying for the attention of young consumers. In this article, we will focus on the top toy companies in the USA for 2023, highlighting their strengths, innovations, and contributions to the industry.

1. The Leading Toy Company

When it comes to the leading toy company in the USA, one name stands out: Hasbro. With a rich history dating back to 1923, Hasbro has become a household name in the toy industry. The company is known for its diverse portfolio of brands, including iconic franchises like Transformers, My Little Pony, and Nerf. Hasbro’s commitment to innovation, quality, and storytelling has made it a favorite among children and collectors alike.

Hasbro’s extensive range of toys caters to various age groups and interests. From action figures and dolls to board games and puzzles, Hasbro offers something for everyone. The company’s dedication to inclusivity and diversity is evident in its diverse range of characters and themes. Whether you’re a fan of superheroes, princesses, or classic board games, Hasbro has you covered.

CHECK PRICE on: Amazon | Walmart | Etsy | Hasbro Official Website**

2. Innovative Toy Brands

Innovation is a driving force in the toy industry, and several brands have made a name for themselves by pushing the boundaries of creativity and play. LEGO, Mattel, and Spin Master are three innovative toy brands that have captured the imagination of children and adults worldwide.

2.1 LEGO

LEGO is synonymous with creativity and building. The iconic interlocking bricks have been a staple in children’s playrooms for decades. With LEGO, children can build anything they can imagine, from towering skyscrapers to intricate spaceships. The brand’s commitment to quality and design has made it a favorite among builders of all ages.

CHECK PRICE on: Amazon | Walmart | Etsy | LEGO Official Website**

2.2 Mattel

Mattel is a global leader in the toy industry, known for its iconic brands like Barbie, Hot Wheels, and Fisher-Price. The company’s commitment to innovation and storytelling has made it a favorite among children and collectors alike. Mattel’s diverse range of toys encourages imaginative play and creativity, allowing children to explore different worlds and characters.

CHECK PRICE on: Amazon | Walmart | Etsy | Mattel Official Website**

2.3 Spin Master

Spin Master is a Canadian toy company known for its innovative and interactive toys. The company’s portfolio includes popular brands like Paw Patrol, Hatchimals, and Bakugan. Spin Master’s commitment to creating engaging and immersive play experiences has made it a favorite among children and collectors alike. With Spin Master toys, children can embark on exciting adventures and discover new worlds.

CHECK PRICE on: Amazon | Walmart | Etsy | Spin Master Official Website**

3. High-End Toy Manufacturers

For those seeking premium and collectible toys, high-end toy manufacturers offer exquisite craftsmanship and attention to detail. Steiff, Maileg, and Breyer are three renowned high-end toy manufacturers that have captured the hearts of collectors worldwide.

3.1 Steiff

Steiff is a German toy company known for its luxurious and meticulously crafted stuffed animals. Founded in 1880, Steiff has a long history of creating high-quality toys that are cherished by collectors. Each Steiff toy is handcrafted with precision and features the iconic “Button in Ear” trademark, a symbol of authenticity and quality.

CHECK PRICE on: Amazon | Walmart | Etsy | Steiff Official Website**

3.2 Maileg

Maileg is a Danish toy company known for its whimsical and charming designs. The brand’s collection of soft toys, dolls, and accessories evoke a sense of nostalgia and playfulness. Maileg’s attention to detail and unique aesthetic make its toys highly sought after by collectors and children alike.

CHECK PRICE on: Amazon | Walmart | Etsy | Maileg Official Website**

3.3 Breyer

Breyer is a renowned manufacturer of model horses and equestrian-themed toys. The company’s commitment to realism and quality has made it a favorite among collectors and horse enthusiasts. Breyer’s detailed and lifelike models capture the beauty and spirit of horses, allowing children and collectors to create their own equestrian adventures.

CHECK PRICE on: Amazon | Walmart | Etsy | Breyer Official Website**

4. Educational Toy Companies

Educational toys play a crucial role in children’s development, fostering learning and creativity through play. Melissa & Doug, Learning Resources, and LeapFrog are three educational toy companies that excel in creating engaging and educational toys.

4.1 Melissa & Doug

Melissa & Doug is a leading brand in the educational toy industry, known for its high-quality and hands-on toys. The company’s toys are designed to spark imagination, creativity, and learning in children. From wooden puzzles and building blocks to role-play sets and art supplies, Melissa & Doug offers a wide range of toys that promote cognitive and physical development.

CHECK PRICE on: Amazon | Walmart | Etsy | Melissa & Doug Official Website**

4.2 Learning Resources

Learning Resources is a trusted name in educational toys, offering a wide range of hands-on learning materials for children of all ages. The company’s toys and games are designed to make learning fun and engaging, covering various subjects like math, science, and language arts. Learning Resources’ innovative approach to education has earned it numerous awards and accolades.

CHECK PRICE on: Amazon | Walmart | Etsy | Learning Resources Official Website**

4.3 LeapFrog

LeapFrog is a pioneer in educational electronic toys, combining technology and learning in innovative ways. The company’s range of interactive toys, tablets, and learning systems help children develop essential skills like reading, math, and problem-solving. LeapFrog’s commitment to educational excellence has made it a trusted brand among parents and educators.

CHECK PRICE on: Amazon | Walmart | Etsy | LeapFrog Official Website**

Licensed toy brands bring beloved characters and franchises to life, allowing children to immerse themselves in their favorite stories and worlds. Disney, Marvel, and Star Wars are three popular licensed toy brands that have captured the hearts of children and adults alike.

5.1 Disney

Disney is a powerhouse in the entertainment industry, and its toy line is no exception. From classic characters like Mickey Mouse and Cinderella to modern favorites like Elsa and Buzz Lightyear, Disney’s toy range covers a wide spectrum of beloved characters. Disney’s commitment to storytelling and magic makes its toys a must-have for any Disney fan.

CHECK PRICE on: Amazon | Walmart | Etsy | Disney Official Website**

5.2 Marvel

Marvel’s vast universe of superheroes has captured the imagination of children and adults worldwide. From Iron Man and Spider-Man to Black Widow and Captain Marvel, Marvel’s toy line offers a wide range of action figures, role-play sets, and collectibles. Marvel’s commitment to storytelling and epic adventures makes its toys a favorite among superhero enthusiasts.

CHECK PRICE on: Amazon | Walmart | Etsy | Marvel Official Website**

5.3 Star Wars

Star Wars is a cultural phenomenon, and its toy line has become an integral part of the franchise’s legacy. From lightsabers and action figures to starships and droids, Star Wars’ toy range allows fans to recreate iconic moments from the galaxy far, far away. Star Wars’ commitment to epic storytelling and memorable characters makes its toys a must-have for any Star Wars fan.

CHECK PRICE on: Amazon | Walmart | Etsy | Star Wars Official Website**

6. Sustainable Toy Companies

In recent years, there has been a growing demand for sustainable and eco-friendly toys. Green Toys, PlanToys, and Hape are three toy companies that prioritize sustainability and environmental responsibility.

6.1 Green Toys

Green Toys is a California-based company that creates toys from 100% recycled plastic. The company’s commitment to sustainability is evident in its manufacturing process, packaging, and materials. Green Toys’ range of toys, including vehicles, playsets, and puzzles, promotes imaginative play while reducing environmental impact.

CHECK PRICE on: Amazon | Walmart | Etsy | Green Toys Official Website**

6.2 PlanToys

PlanToys is a Thai company that specializes in sustainable wooden toys. The company’s toys are made from rubberwood, a byproduct of the latex industry, and colored with non-toxic dyes. PlanToys’ commitment to sustainability and child development has earned it numerous awards and recognition.

CHECK PRICE on: Amazon | Walmart | Etsy | PlanToys Official Website**

6.3 Hape

Hape is a German company that creates eco-friendly and sustainable toys using natural materials like wood and bamboo. The company’s toys are designed to inspire creativity, imagination, and exploration. Hape’s commitment to sustainability and child development has made it a trusted brand among parents and educators.

CHECK PRICE on: Amazon | Walmart | Etsy | Hape Official Website**

7. Toy Companies for Collectors

Collecting toys is a popular hobby, and several toy companies specialize in creating collectible and limited-edition toys. Funko, Hot Wheels, and Barbie are three toy companies that cater to collectors’ interests.

7.1 Funko

Funko is a pop culture collectibles company known for its vinyl figures and bobbleheads. The company’s extensive range of licensed characters and franchises makes it a favorite among collectors. Funko’s commitment to detail and design has made its products highly sought after by collectors worldwide.

CHECK PRICE on: Amazon | Walmart | Etsy | Funko Official Website**

7.2 Hot Wheels

Hot Wheels is a brand of die-cast toy cars that has been a favorite among collectors for decades. The brand’s extensive range of vehicles, tracks, and playsets allows collectors to create their own miniature racing world. Hot Wheels’ commitment to quality and design has made it a staple in the world of collectible toys.

CHECK PRICE on: Amazon | Walmart | Etsy | Hot Wheels Official Website**

7.3 Barbie

Barbie is an iconic doll brand that has been a favorite among collectors for generations. The brand’s extensive range of dolls, accessories, and playsets allows collectors to create their own Barbie world. Barbie’s commitment to diversity and inclusivity has made it a beloved brand among collectors and enthusiasts.

CHECK PRICE on: Amazon | Walmart | Etsy | Barbie Official Website**

8. Toy Companies for Outdoor Play

Outdoor play is essential for children’s physical and mental development. Toy companies specializing in outdoor play equipment offer a wide range of products to encourage active play and exploration. Radio Flyer, Little Tikes, and Step2 are three toy companies that excel in creating outdoor play experiences.

8.1 Radio Flyer

Radio Flyer is a renowned brand known for its iconic red wagons. The company’s range of wagons, tricycles, and scooters encourages outdoor play and adventure. Radio Flyer’s commitment to quality and safety has made it a trusted brand among parents for generations.

CHECK PRICE on: Amazon | Walmart | Etsy | Radio Flyer Official Website**

8.2 Little Tikes

Little Tikes is a brand known for its durable and imaginative outdoor play equipment. From playhouses and slides to ride-on toys and sandboxes, Little Tikes offers a wide range of products that inspire active play and creativity. Little Tikes’ commitment to quality and design has made it a favorite among parents and children.

CHECK PRICE on: Amazon | Walmart | Etsy | Little Tikes Official Website**

8.3 Step2

Step2 is a leading manufacturer of outdoor play equipment, specializing in playhouses, climbers, and water tables. The company’s products are designed to encourage imaginative play and physical activity. Step2’s commitment to durability and safety has made it a trusted brand among parents and educators.

CHECK PRICE on: Amazon | Walmart | Etsy | Step2 Official Website**

9. Toy Companies for Electronic Toys

Electronic toys offer interactive and tech-driven play experiences, combining traditional play with modern technology. VTech, WowWee, and Anki are three toy companies that excel in creating electronic toys that engage and entertain children.

9.1 VTech

VTech is a global leader in electronic learning toys, offering a wide range of interactive and educational products. From electronic learning tablets and laptops to interactive animals and vehicles, VTech’s toys promote learning and development through play. VTech’s commitment to innovation and child development has made it a trusted brand among parents and educators.

CHECK PRICE on: Amazon | Walmart | Etsy | VTech Official Website**

9.2 WowWee

WowWee is a toy company known for its innovative and interactive robotic toys. The company’s range of robots, including Fingerlings and MiP, offer unique play experiences that combine technology and imagination. WowWee’s commitment to creativity and innovation has made its products highly sought after by children and collectors.

CHECK PRICE on: Amazon | Walmart | Etsy | WowWee Official Website**

9.3 Anki

Anki is a company known for its AI-powered robotic toys and racing sets. The company’s range of products, including Cozmo and Anki Overdrive, offer immersive and interactive play experiences. Anki’s commitment to technology and innovation has made its products a favorite among tech enthusiasts and toy collectors.

CHECK PRICE on: Amazon | Walmart | Etsy | Anki Official Website**

10. Toy Companies for Arts and Crafts

Arts and crafts toys inspire creativity and artistic expression, allowing children to explore their imagination and create something unique. Crayola, Alex Brands, and Klutz are three toy companies that excel in creating arts and crafts products.

10.1 Crayola

Crayola is a household name when it comes to arts and crafts. The company’s range of crayons, markers, and art supplies has been a staple in children’s creative endeavors for generations. Crayola’s commitment to quality and innovation has made it a trusted brand among parents, teachers, and artists.

CHECK PRICE on: Amazon | Walmart | Etsy | Crayola Official Website**

10.2 Alex Brands

Alex Brands is a company that offers a wide range of arts and crafts products for children of all ages. From jewelry-making kits and painting sets to science experiments and building sets, Alex Brands’ toys encourage creativity and hands-on learning. Alex Brands’ commitment to quality and educational value has made it a favorite among parents and educators.

CHECK PRICE on: Amazon | Walmart | Etsy | Alex Brands Official Website**

10.3 Klutz

Klutz is a publisher of innovative and interactive arts and crafts books and kits. The company’s range of products includes everything from origami and knitting to magic tricks and science experiments. Klutz’s commitment to creativity and hands-on learning has made its products a favorite among children and parents alike.

CHECK PRICE on: Amazon | Walmart | Etsy | Klutz Official Website**

FAQ

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What is the largest toy company in the US?

The largest toy company in the US is Hasbro. With a diverse portfolio of brands and a long history in the industry, Hasbro has established itself as a leader in the toy market.

Read more about “Who is the Largest Toy Company in 2023?”

What are the top 3 toy companies?

The top 3 toy companies in the US are Hasbro, LEGO, and Mattel. These companies have a strong presence in the industry and offer a wide range of toys for children of all ages.

Read more about “What are the Best Known Toy Brands in 2023?”

What is the number 1 toy brand in the world?

The number 1 toy brand in the world is LEGO. Known for its iconic interlocking bricks and creative play experiences, LEGO has captured the hearts of children and adults worldwide.

Read more about “Who is the Leader in Toys? …”

Who are the high-end toy manufacturers?

High-end toy manufacturers specialize in creating premium and collectible toys. Some notable high-end toy manufacturers include Steiff, Maileg, and Breyer. These companies are known for their exquisite craftsmanship and attention to detail.

CHECK PRICE on: Amazon | Walmart | Etsy**

Conclusion

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In conclusion, the toy industry is filled with a wide variety of toy companies catering to different interests, age groups, and play styles. From the leading toy company Hasbro to innovative brands like LEGO and Mattel, there is no shortage of options when it comes to finding the perfect toy. Whether you’re looking for educational toys, high-end collectibles, or outdoor play equipment, the top toy companies in the USA for 2023 have got you covered. So go ahead, explore the world of toys, and let your imagination run wild!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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