Top 10 Toy Companies in [2023]

As a team of Toy Brands™ experts, we have put together a comprehensive list of the top 10 toy companies in [2023]. These companies have stood out for their exceptional quality, innovation, and popularity among children and parents worldwide. In this article, we'll be discussing each company's ranking, history, products, and what makes them stand out in the market.

1. The Lego Group

As one of the most well-known toy companies in the world, The Lego Group has been providing children with hours of entertainment since [1932]. Their famous building blocks allow children to unleash their creativity and imagination, making this company a timeless classic in the toy industry. The Lego Group has consistently outranked its competitors in popularity and revenue, making it our top pick for [2023].

One of the defining features of The Lego Group is their focus on sustainability. They have launched numerous initiatives to ensure their products are eco-friendly, including using bio-based plastics made from sugarcane. Additionally, their products are designed to be durable, making sure they last for years, rather than being constantly disposed of and replaced.

Key Features:

• Famous building blocks
• Focus on sustainability
• Durable products

2. Hasbro

Hasbro is another top player in the toy industry, with a history dating back to [1923]. Over the years, this company has created numerous popular franchises like Transformers, My Little Pony, and Mr. Potato Head. Hasbro is known for its commitment to producing high-quality toys that are both fun and educational, appealing to children and parents alike.

One of their most popular products is the Nerf blaster, which has cemented its place as a classic toy in many households around the world. Additionally, Hasbro has invested heavily in digital platforms and gaming to engage children in the modern age.

Key Features:

• Numerous popular franchises
• High-quality, educational toys
• Focus on digital engagement

3. Mattel

Mattel is a leading global toy company that has been operating since [1945]. Their portfolio of toys includes classics like Barbie, Hot Wheels, and Fisher-Price. Barbie, in particular, has become an iconic brand over the years, with an endless series of dolls and accessories.

Mattel is committed to providing children with safe, high-quality toys. They have an entire department dedicated to ensuring their products meet safety standards throughout the entire toy designing and manufacturing process.

Key Features:

• Iconic brands like Barbie and Hot Wheels
• Focus on safety and quality

4. Bandai Namco Holdings

Bandai Namco Holdings is a Japanese company that has become synonymous with the Dragon Ball franchise. They also produce a range of other popular toys, like Tamagotchi virtual pets and Gundam model kits.

Bandai Namco Holdings stands out thanks to its dedication to producing unique, customizable toys. Their model kits, in particular, allow children and adults alike to create their own unique designs using a range of parts and accessories.

Key Features:

• Unique and customizable toys
• Iconic Dragon Ball franchise

5. Spin Master

Based in Canada, Spin Master has been on the cutting edge of toy innovation since [1994]. They have a diverse portfolio of toys, including Hatchimals, Paw Patrol, and Bakugan. Their commitment to innovation has produced many industry-first products, like Hatchimals, which combine the toy and digital worlds.

Spin Master has won numerous awards for its innovative products, consistently pushing the boundaries of what a toy can be.

Key Features:

• Diverse portfolio of toys
• Innovative, award-winning products

6. MGA Entertainment

MGA Entertainment is an American toy company that has left its mark on the industry with its line of Bratz dolls and L.O.L. Surprise! products. They have a focus on creating products that are fashionable and trendy, attracting a younger demographic.

One feature that sets MGA Entertainment apart is their commitment to manufacturing in California, ensuring their products are made in America.

Key Features:

• Trendy toy lines
• Made in America

7. LEGO Education

LEGO Education is a subsidiary of The Lego Group that focuses on producing educational toys. Their toys are designed to improve children's skills in science, technology, engineering, and mathematics (STEM).

Their products are used in schools and other educational settings to provide a fun and engaging way to learn these important subjects.

Key Features:

• Focus on educational toys
• Improves STEM skills

8. Moose Toys

Moose Toys is an Australian toy company that has been making waves with its Shopkins toys. These collectible toys have become increasingly popular among children, thanks to their cute and quirky designs.

Moose Toys has a commitment to sustainability, using recycled materials where possible. Additionally, they have a strong digital presence, incorporating apps and games into their products for children to play.

Key Features:

• Popular collectible toys
• Commitment to sustainability
• Digital integration

9. VTech Holdings

VTech Holdings is a Hong Kong-based company that produces educational electronic toys. Their products cover a wide range of subjects, providing children with a fun way to learn.

VTech Holdings has won numerous industry awards for their products, including numerous Toy of the Year awards. Their toys are known for their high-quality and educational value.

Key Features:

• Educational electronic toys
• Multiple industry awards
• High-quality and educational value

10. Playmobil

Playmobil is a German toy company that has been producing toys since [1974]. Their toys focus on imaginative play, encouraging children to create their own stories using a range of settings and characters.

Playmobil stands out due to its focus on imaginative play, with a wide selection of toy sets that can be combined to create complex and engaging scenarios.

Key Features:

• Emphasis on imaginative play
• Wide selection of toy sets

FAQ

Q: Which is the best toy making company?
A: Each of the top 10 toy companies we discussed excels in different ways, so it's difficult to say which is the best. However, we believe that The Lego Group is currently the top toy company thanks to its consistency in producing high-quality, adaptive, and sustainable products that are loved by children and parents alike.

Q: What is the most famous toy brand?
A: Barbie is arguably the most famous toy brand, well-known for its endless line of dolls and accessories that have stood the test of time, appealing to generations of young girls.

Q: Which company sells the most toys?
A: The Lego Group is estimated to sell the most toys worldwide, with a net revenue of over 23 billion US dollars in 2020.

Quick Tips and Facts

• When purchasing toys, always prioritize products that are safe and durable to ensure your child's safety and long-term enjoyment
• Consider purchasing educational toys that can encourage your child's development in various subjects like STEM, language, and social skills
• Keep an eye out for eco-friendly toys or toys made from recycled materials to reduce your environmental impact
• The global toy industry is expected to continue to grow, reaching a value of 120 billion US dollars in 2023

We hope you found this comprehensive guide to the top toy companies in [2023] helpful. By prioritizing quality, durability, sustainability, innovation, and educational value, these companies have earned their place at the top of the industry. Remember to always prioritize safety and your child's preferences when selecting toys, and you'll be sure to find the perfect product that both parents and children will love.

References

• The Lego Group. (n.d.). About Us. Retrieved from https://www.lego.com/en-us/aboutus/.
• Hasbro. (n.d.). About Hasbro. Retrieved from https://shop.hasbro.com/en-us
• Mattel. (n.d.). Our Story. Retrieved from https://www.indeed.com/cmp/Mattel,-Inc./reviews
• Bandai Namco Holdings. (n.d.). Company Overview. Retrieved from https://www.bandainamco.co.jp/en/about/index.html
• Spin Master. (n.d.). Company. Retrieved from https://uk.trustpilot.com/review/spinmaster.com
• MGA Entertainment. (n.d.). Company Info. Retrieved from https://www.mgae.com/company-info.
• LEGO Education. (n.d.). About LEGO Education. Retrieved from https://education.lego.com/en-us/
• Moose Toys. (n.d.). About Us. Retrieved from https://www.moosetoys.com/
• VTech Holdings. (n.d.). Company Overview. Retrieved from https://www.vtech.com/en/about-us/
• Playmobil. (n.d.). About Us. Retrieved from https://www.playmobil.us/