The 25 Biggest Toy Manufacturers in the World [2024]

three assorted-color monkey plastic toys holding each other during daytime

Have you ever wondered who the biggest toy manufacturers in the world are? As parents and kids ourselves, we at Toy Brands™ have done extensive research to bring you the most comprehensive list of the top toy companies in the world. In this article, we will explore the 25 biggest toy manufacturers, their history, popular brands, and the impact they have on the toy industry. So, let’s dive in and discover the giants behind the toys that bring joy to children worldwide!

Table of Contents

Quick Answer

The 25 biggest toy manufacturers in the world, as of 2024, are:

  1. LEGO Group
  2. Mattel
  3. Hasbro
  4. Bandai Namco
  5. Spin Master
  6. MGA Entertainment
  7. Tomy
  8. VTech
  9. Playmobil
  10. Ravensburger
  11. JAKKS Pacific
  12. Schleich
  13. Funko
  14. Crayola
  15. Goliath Games
  16. LeapFrog
  17. TOMY Company
  18. Mega Bloks
  19. Zuru
  20. Fisher-Price
  21. Nerf
  22. Play-Doh
  23. Little Tikes
  24. Melissa & Doug
  25. Barbie

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Quick Tips and Facts

  • The toy industry is a multi-billion dollar industry that continues to grow year after year.
  • The biggest toy manufacturers are known for their iconic brands and innovative products.
  • These companies have a global presence and cater to children of all ages.
  • The toy industry is highly competitive, with companies constantly striving to create the next big hit.
  • Many of these toy manufacturers have a rich history and have been around for decades.
  • Some of the biggest toy manufacturers also produce other forms of entertainment, such as movies and TV shows.

Background and History

brown and white concrete building

To understand the significance of the biggest toy manufacturers in the world, it’s important to delve into their background and history. These companies have shaped the toy industry and have become household names over the years. Let’s take a closer look at each of them and discover their journey to success.

1. LEGO Group

The LEGO Group is a Danish toy company that was founded in 1932. It is known for its iconic interlocking plastic bricks that allow children to build and create their own structures. LEGO sets are popular worldwide and have become a staple in many households. The company has expanded its product line to include themes such as LEGO City, LEGO Star Wars, and LEGO Friends. LEGO Group also produces movies and TV shows based on their popular brands.

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2. Mattel

Mattel is an American toy manufacturing company that was founded in 1945. It is known for its wide range of toys, including iconic brands such as Barbie, Hot Wheels, and Fisher-Price. Mattel has a global presence and has expanded its product line to include dolls, action figures, board games, and electronic toys. The company has also ventured into the entertainment industry, producing movies and TV shows based on their popular brands.

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3. Hasbro

Hasbro is an American toy and board game company that was founded in 1923. It is known for its wide range of toys, games, and entertainment products. Hasbro’s popular brands include Monopoly, Transformers, My Little Pony, and Nerf. The company has also acquired other toy manufacturers over the years, expanding its product line and market reach. Hasbro has a strong presence in the global toy industry and continues to innovate with new and exciting products.

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4. Bandai Namco

Bandai Namco is a Japanese toy and video game company that was founded in 1950. It is known for its wide range of toys, collectibles, and video games. Bandai Namco’s popular brands include Power Rangers, Tamagotchi, and Gundam. The company has a strong presence in the Asian market and has expanded its reach globally. Bandai Namco continues to create innovative toys and games that captivate children and adults alike.

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5. Spin Master

Spin Master is a Canadian toy and entertainment company that was founded in 1994. It is known for its innovative and interactive toys, games, and entertainment products. Spin Master’s popular brands include Paw Patrol, Hatchimals, and Bakugan. The company has a global presence and continues to create toys that engage and entertain children. Spin Master also produces movies and TV shows based on their popular brands.

CHECK PRICE on: Amazon, Walmart, Etsy | Spin Master Official Website

6. MGA Entertainment

MGA Entertainment is an American toy and entertainment company that was founded in 1979. It is known for its diverse range of toys, dolls, and collectibles. MGA Entertainment’s popular brands include LOL Surprise!, Bratz, and Little Tikes. The company has a global presence and continues to create innovative toys that resonate with children. MGA Entertainment also produces movies and TV shows based on their popular brands.

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7. Tomy

Tomy is a Japanese toy and entertainment company that was founded in 1924. It is known for its wide range of toys, games, and collectibles. Tomy’s popular brands include Pokémon, Sonic the Hedgehog, and Tomica. The company has a strong presence in the global toy industry and continues to create toys that spark imagination and creativity. Tomy also produces movies and TV shows based on their popular brands.

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8. VTech

VTech is a Hong Kong-based toy and electronic learning company that was founded in 1976. It is known for its educational toys, electronic learning products, and baby monitors. VTech’s popular brands include VTech Baby, VTech Go! Go! Smart Wheels, and VTech Kidizoom. The company has a global presence and continues to create toys that combine learning and play. VTech’s electronic learning products have been widely recognized for their educational value.

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9. Playmobil

Playmobil is a German toy company that was founded in 1974. It is known for its iconic playsets and figurines that encourage imaginative play. Playmobil’s popular themes include pirates, knights, and city life. The company has a global presence and continues to create playsets that inspire creativity and storytelling. Playmobil sets are loved by children and collectors alike for their attention to detail and quality.

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10. Ravensburger

Ravensburger is a German toy and game company that was founded in 1883. It is known for its high-quality puzzles, board games, and educational toys. Ravensburger’s popular brands include Disney puzzles, Ravensburger games, and GraviTrax. The company has a global presence and continues to create products that challenge and engage children and adults. Ravensburger puzzles are renowned for their intricate designs and durability.

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11. JAKKS Pacific

JAKKS Pacific is an American toy and entertainment company that was founded in 1995. It is known for its wide range of toys, action figures, and collectibles. JAKKS Pacific’s popular brands include Disney Princess, Nintendo, and WWE. The company has a global presence and continues to create toys that cater to different age groups and interests. JAKKS Pacific also produces movies and TV shows based on their popular brands.

CHECK PRICE on: Amazon, Walmart, Etsy | JAKKS Pacific Official Website

12. Schleich

Schleich is a German toy company that was founded in 1935. It is known for its realistic animal figurines and playsets. Schleich’s popular brands include Farm World, Wild Life, and Dinosaurs. The company has a global presence and continues to create toys that promote imaginative play and learning. Schleich figurines are highly detailed and loved by children and collectors alike.

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13. Funko

Funko is an American toy and collectibles company that was founded in 1998. It is known for its wide range of pop culture-themed vinyl figures, bobbleheads, and plush toys. Funko’s popular brands include Pop! Vinyl, Dorbz, and Mystery Minis. The company has a global presence and collaborates with various entertainment franchises to create collectibles that appeal to fans. Funko products are highly sought after by collectors and enthusiasts.

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14. Crayola

Crayola is an American art supply company that was founded in 1885. It is known for its wide range of crayons, markers, and art sets. Crayola’s popular products include Crayola Crayons, Crayola Washable Markers, and Crayola Color Wonder. The company has a global presence and continues to innovate with new art supplies that inspire creativity in children and adults. Crayola products are trusted by parents and educators worldwide.

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15. Goliath Games

Goliath Games is a Dutch toy and game company that was founded in 1980. It is known for its wide range of family and children’s games. Goliath Games’ popular brands include Rummikub, Sequence, and Pop the Pig. The company has a global presence and continues to create games that bring families and friends together. Goliath Games’ innovative and engaging games have won numerous awards and accolades.

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16. LeapFrog

LeapFrog is an American educational toy and entertainment company that was founded in 1995. It is known for its interactive learning toys and electronic devices for children. LeapFrog’s popular brands include LeapPad, LeapStart, and LeapReader. The company has a global presence and continues to create educational products that combine technology and learning. LeapFrog’s products are trusted by parents and educators for their educational value.

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17. TOMY Company

TOMY Company is a Japanese toy and entertainment company that was founded in 1924. It is known for its wide range of toys, games, and collectibles. TOMY Company’s popular brands include Pokémon, Sonic the Hedgehog, and Tomica. The company has a strong presence in the global toy industry and continues to create toys that spark imagination and creativity. TOMY Company also produces movies and TV shows based on their popular brands.

CHECK PRICE on: Amazon, Walmart, Etsy | TOMY Company Official Website

18. Mega Bloks

Mega Bloks is a Canadian toy company that was founded in 1967. It is known for its construction toys that are compatible with LEGO bricks. Mega Bloks’ popular brands include Mega Construx and Mega Bloks First Builders. The company has a global presence and continues to create building sets that inspire creativity and imagination. Mega Bloks sets are loved by children for their vibrant colors and easy-to-use blocks.

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19. Zuru

Zuru is a New Zealand-based toy and consumer goods company that was founded in 2004. It is known for its innovative and affordable toys and collectibles. Zuru’s popular brands include Bunch O Balloons, X-Shot, and Robo Alive. The company has a global presence and continues to create toys that offer fun and value for money. Zuru’s products are loved by children and parents alike for their quality and affordability.

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20. Fisher-Price

Fisher-Price is an American toy company that was founded in 1930. It is known for its wide range of toys, baby gear, and educational products for infants and toddlers. Fisher-Price’s popular brands include Little People, Laugh & Learn, and Power Wheels. The company has a global presence and continues to create products that promote early childhood development and play. Fisher-Price toys are trusted by parents for their quality and educational value.

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21. Nerf

Nerf is an American toy brand that was founded in 1969. It is known for its foam-based dart guns and sports toys. Nerf’s popular brands include N-Strike Elite, Rival, and Super Soaker. The company has a global presence and continues to create toys that encourage active play and friendly competition. Nerf blasters and sports toys are loved by children and adults for their fun and exciting gameplay.

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22. Play-Doh

Play-Doh is an American modeling compound brand that was introduced in 1956. It is known for its colorful and pliable dough that children can shape and mold. Play-Doh’s popular products include Play-Doh Classic Colors, Play-Doh Kitchen Creations, and Play-Doh Wheels. The brand has a global presence and continues to inspire creativity and imagination in children. Play-Doh sets are loved by children for their endless possibilities and tactile play experience.

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23. Little Tikes

Little Tikes is an American toy company that was founded in 1970. It is known for its durable and imaginative toys for infants, toddlers, and young children. Little Tikes’ popular products include Cozy Coupe, EasyScore Basketball Set, and First Slide. The company has a global presence and continues to create toys that promote active play and outdoor fun. Little Tikes toys are loved by children and parents for their quality and durability.

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24. Melissa & Doug

Melissa & Doug is an American toy company that was founded in 1988. It is known for its high-quality and educational toys for children of all ages. Melissa & Doug’s popular products include wooden puzzles, arts and crafts sets, and pretend play toys. The company has a global presence and continues to create toys that promote creativity, imagination, and learning. Melissa & Doug toys are loved by parents and educators for their educational value.

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25. Barbie

Barbie is an American fashion doll brand that was introduced in 1959. It is known for its iconic doll that has become a cultural icon. Barbie’s popular products include Barbie dolls, playsets, and accessories. The brand has a global presence and continues to inspire imagination and storytelling in children. Barbie dolls are loved by children for their diverse range of dolls and endless play possibilities.

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FAQ

child building an four boxes

Who is the world’s largest toy manufacturer?

The LEGO Group is currently the world’s largest toy manufacturer. With its iconic interlocking plastic bricks and a wide range of themes and sets, LEGO has captured the hearts of children and adults worldwide.

What are the top 10 leading toy companies in the world?

The top 10 leading toy companies in the world, as of 2024, are:

  1. LEGO Group
  2. Mattel
  3. Hasbro
  4. Bandai Namco
  5. Spin Master
  6. MGA Entertainment
  7. Tomy
  8. VTech
  9. Playmobil
  10. Ravensburger

Read more about “Is Lego the Biggest Toy Brand in 2024?”

What is the largest toy company in the world 2023?

As of 2023, the largest toy company in the world is LEGO Group. With its innovative products and global presence, LEGO has established itself as the leader in the toy industry.

Read more about “What is the largest toy company in the world 2023?”

Is Lego the largest toy manufacturer?

Yes, LEGO Group is currently the largest toy manufacturer in the world. The company’s success can be attributed to its timeless and versatile building bricks that have captured the imagination of children and adults for generations.

Read more about “… What are Some Toy Manufacturers?”

Conclusion

Stormtrooper minifigure walking on the sand

In conclusion, the biggest toy manufacturers in the world play a significant role in shaping the toy industry and bringing joy to children worldwide. From iconic brands like LEGO and Barbie to innovative companies like Spin Master and Zuru, these manufacturers continue to create toys that inspire imagination, promote learning, and encourage play. Whether it’s building blocks, dolls, board games, or electronic toys, the diverse range of products offered by these companies cater to the interests and preferences of children of all ages. As parents and kids ourselves, we highly recommend exploring the products from these top toy manufacturers to find the perfect toys for your little ones.

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