What Are the 12 Safest Toy Brands for Infants? 🧸 (2025)


Video: The Best Non-Toxic Toy Brands: Are Your Child’s Toys Safe?







Choosing the perfect toy for your infant can feel like navigating a jungle of options—some dazzling, some downright dangerous. Did you know that every year thousands of toy-related injuries happen to children under three, many due to choking hazards or toxic materials? 😱 At Toy Brandsā„¢, we’ve rolled up our sleeves (and wiped off drool) to bring you the 12 safest, most trusted toy brands for infants in 2025. From eco-friendly wooden wonders to BPA-free plastic gems, we’ll reveal which brands combine top-notch safety standards with engaging, developmental play.

Stick around because later, we’ll dive into how to spot hidden hazards, decode confusing safety labels, and share real parent-tested favorites that have stood the ultimate test: toddler enthusiasm and teething teeth! Ready to build a safe, fun toy collection that sparks joy and growth? Let’s jump in!


Key Takeaways

  • Safety first: Look for brands that meet or exceed ASTM, CPSC, and EN71 safety standards.
  • Material matters: Non-toxic, BPA-free plastics and sustainably sourced woods are best for infants.
  • Top brands to trust: Hape, Melissa & Doug, Green Toys, PlanToys, and Sophie la Girafe lead the pack in safety and quality.
  • Avoid hazards: Steer clear of toys with small parts, loose strings, or toxic finishes.
  • Stay informed: Regularly check recall lists and inspect toys for wear and tear.
  • šŸ‘‰ Shop smart: Explore eco-friendly and educational toy categories for safe infant options.

šŸ‘‰ Shop Safe Infant Toys:


Table of Contents


Quick Tips and Facts for Infant Toy Safety

At Toy Brands, we specialize in finding the best toy brands for all ages. When it comes to infant toy safety, there are several key factors to consider. Here are some quick tips and facts to get you started:

  • Always check the age recommendation on the toy to ensure it’s suitable for your infant.
  • Choose toys made from non-toxic materials, such as wood, cotton, or silicone.
  • Avoid toys with small parts that can be a choking hazard.
  • Opt for toys with simple designs and minimal loose attachments.
  • Regularly inspect toys for damage or wear and tear.
  • Consider eco-friendly and sustainable toy options.

For more information on safe and eco-friendly toys, check out our categories on STEM Toys, Electronic Toys, Educational Toys, Collectible Toys, and Building Blocks and Sets.

Why Toy Safety Matters

According to the American Academy of Pediatrics, toy safety is crucial for preventing injuries and ensuring healthy development in infants. The Consumer Product Safety Commission (CPSC) also provides guidelines for toy safety, including standards for materials, design, and testing.

The Journey to Safe Play: A Brief History of Infant Toy Standards

A little girl sitting on a bench next to stuffed animals

The history of infant toy standards is a long and evolving one. From the early days of toy-making to the present, there has been a growing recognition of the importance of safety in toy design. Here are some key milestones:

  • 1960s: The first toy safety standards were introduced in the United States, focusing on issues like flammability and electrical safety.
  • 1970s: The CPSC was established, and toy safety standards began to expand to include requirements for materials, design, and testing.
  • 1980s: The first international toy safety standards were developed, providing a framework for global toy safety.
  • 1990s: The introduction of the International Organization for Standardization (ISO) 8124 standard for toy safety marked a significant milestone in the development of global toy safety standards.
  • 2000s: The European Union’s (EU) Toy Safety Directive was introduced, setting strict standards for toy safety in the EU.

For more information on toy safety standards, visit the CPSC website or the EU’s Toy Safety Directive webpage.

Decoding Toy Safety Standards: What Do Those Labels Really Mean?


Video: Toy safety: Do you know what safety labels to look for?








Toy safety standards can be confusing, but understanding what the labels mean is crucial for ensuring your infant’s safety. Here’s a breakdown of some common labels:

CPSC & ASTM: North American Safety Watchdogs

The CPSC and American Society for Testing and Materials (ASTM) are two of the most prominent organizations responsible for developing and enforcing toy safety standards in North America.

  • CPSC: The CPSC is responsible for ensuring that toys meet federal safety standards, including requirements for materials, design, and testing.
  • ASTM: ASTM develops voluntary standards for toys, including standards for materials, design, and testing.

EN71 & CE Mark: European Union’s Strict Guidelines

The EU’s toy safety standards are among the strictest in the world. Here are some key labels to look for:

  • EN71: This label indicates that a toy meets the EU’s standards for toy safety, including requirements for materials, design, and testing.
  • CE Mark: The CE mark is a symbol that indicates a toy meets the EU’s essential health and safety requirements.

Beyond the Basics: Eco-Certifications and Non-Toxic Promises

In addition to safety standards, many parents are also concerned about the environmental and health impacts of toys. Here are some eco-certifications and non-toxic promises to look for:

  • GOTS (Global Organic Textile Standard): This label indicates that a toy meets strict standards for organic materials and sustainable production practices.
  • FSC (Forest Stewardship Council): This label indicates that a toy is made from sustainably sourced wood products.

For more information on eco-certifications and non-toxic promises, visit the GOTS website or the FSC website.

Hazard Hotspots: What Makes a Toy Unsafe for Infants?


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While many toys are designed with safety in mind, there are still several hazard hotspots to watch out for. Here are some common hazards:

Choking Hazards: The Silent Threat to Tiny Explorers

Choking hazards are one of the most significant risks for infants. Here are some tips for avoiding choking hazards:

  • Choose toys with large parts: Avoid toys with small parts that can be easily detached and pose a choking hazard.
  • Avoid toys with loose attachments: Toys with loose attachments, such as buttons or strings, can also pose a choking hazard.

Strangulation & Entanglement Risks: Keeping Little Ones Free

Strangulation and entanglement risks are another significant hazard for infants. Here are some tips for avoiding these risks:

  • Choose toys with no strings or cords: Toys with strings or cords can pose a strangulation risk, so it’s best to avoid them altogether.
  • Avoid toys with loose fabric: Toys with loose fabric can pose an entanglement risk, so it’s best to choose toys with secure fabric or no fabric at all.

Chemical Concerns: The Hidden Dangers in Materials

Chemical concerns are a growing issue in the toy industry. Here are some tips for avoiding chemical hazards:

  • Choose toys made from natural materials: Natural materials, such as wood or cotton, are generally safer than synthetic materials.
  • Avoid toys with PVC or phthalates: PVC and phthalates are common chemicals used in toy production, but they have been linked to health concerns.

Durability Dilemmas: When Toys Break Bad

Durability is another critical factor in toy safety. Here are some tips for choosing durable toys:

  • Choose toys made from high-quality materials: High-quality materials, such as solid wood or sturdy plastic, are less likely to break or shatter.
  • Avoid toys with weak joints: Toys with weak joints can break easily, posing a hazard to infants.

For more information on toy safety and durability, visit the CPSC website or the ASTM website.


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Toy recalls can be a significant concern for parents. Here are some tips for staying informed:

  • Check the CPSC website: The CPSC website provides up-to-date information on toy recalls.
  • Sign up for recall alerts: Many organizations, including the CPSC, offer recall alerts that can be sent directly to your email or phone.

Our Top Picks: The Safest Toy Brands for Infants (Parent & Kid Approved!)


Video: Top 5 Safest Toys for Infants – Must-Have Baby Toys for 2024!







Here are our top picks for the safest toy brands for infants:

  1. Hape Toys: Hape Toys are known for their high-quality, sustainable materials and safe designs. šŸ‘‰ CHECK PRICE on: Amazon | Walmart | Hape Toys Official Website
  2. Melissa & Doug: Melissa & Doug toys are designed with safety and durability in mind. šŸ‘‰ CHECK PRICE on: Amazon | Walmart | Melissa & Doug Official Website
  3. Green Toys: Green Toys are made from 100% recycled materials and are designed with safety and sustainability in mind. šŸ‘‰ CHECK PRICE on: Amazon | Walmart | Green Toys Official Website
  4. PlanToys: PlanToys are made from sustainable materials and are designed with safety and durability in mind. šŸ‘‰ CHECK PRICE on: Amazon | Walmart | PlanToys Official Website
  5. Sophie la Girafe: Sophie la Girafe toys are made from natural rubber and are designed with safety and durability in mind. šŸ‘‰ CHECK PRICE on: Amazon | Walmart | Sophie la Girafe Official Website

For more information on these brands and their products, visit their official websites or check out our reviews on Toy Brands.

Beyond the Brand Name: What to Look for in ANY Infant Toy


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When choosing an infant toy, there are several factors to consider beyond the brand name. Here are some key things to look for:

Age Appropriateness: Is This Toy Right for My Baby?

  • Check the age recommendation: Make sure the toy is suitable for your infant’s age and developmental stage.
  • Consider the skill level: Choose toys that are challenging but not frustrating for your infant.

Durability & Construction: Built to Last (and Be Safe!)

  • Choose toys made from high-quality materials: High-quality materials, such as solid wood or sturdy plastic, are less likely to break or shatter.
  • Avoid toys with weak joints: Toys with weak joints can break easily, posing a hazard to infants.

Ease of Cleaning: Keeping Germs at Bay

  • Choose toys with easy-to-clean surfaces: Toys with easy-to-clean surfaces can help prevent the spread of germs.
  • Avoid toys with small crevices: Toys with small crevices can harbor germs and be difficult to clean.

Sensory Engagement: Safe Stimulation for Growing Minds

  • Choose toys that stimulate the senses: Toys that stimulate the senses, such as texture, color, and sound, can help promote cognitive development.
  • Avoid toys with small parts: Toys with small parts can pose a choking hazard, so it’s best to choose toys with large, soft parts.

Open-Ended Play Value: Sparking Imagination Safely

  • Choose toys that encourage open-ended play: Toys that encourage open-ended play can help promote creativity and imagination.
  • Avoid toys with limited play value: Toys with limited play value can become boring and may not provide enough stimulation for infants.

For more information on choosing the right infant toy, visit our Educational Toys category or check out our reviews on Toy Brands.

The Great Material Debate: Plastic vs. Natural Toys for Infants


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The debate between plastic and natural toys for infants is a contentious one. Here are some pros and cons of each:

Pros and Cons of Plastic Toys: Convenience vs. Concerns

  • Pros: Plastic toys are often inexpensive, durable, and easy to clean.
  • Cons: Plastic toys can be made from toxic materials, such as PVC or phthalates, and may pose a choking hazard if broken.

Pros and Cons of Natural Toys: Eco-Friendly vs. Practicality

  • Pros: Natural toys, such as wood or cotton, are often eco-friendly, sustainable, and non-toxic.
  • Cons: Natural toys can be more expensive, may require more maintenance, and may not be as durable as plastic toys.

Finding Your Balance: Making Informed Choices

  • Consider your values: Think about what’s important to you, such as sustainability, safety, or convenience.
  • Do your research: Look into the materials, construction, and safety features of different toys.

For more information on natural and eco-friendly toys, visit our Collectible Toys category or check out our reviews on Toy Brands.

Toy Care 101: Keeping Infant Toys Sparkling Clean and Safe


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Proper toy care is essential for maintaining safety and hygiene. Here are some tips:

  • Wash toys regularly: Use mild soap and water to wash toys, especially those that come into contact with food or mouths.
  • Dry toys thoroughly: Make sure to dry toys thoroughly after washing to prevent bacterial growth.

Building a Safe Toy Collection on a Budget: Smart Shopping Tips

Building a safe toy collection doesn’t have to break the bank. Here are some smart shopping tips:

  • šŸ‘‰ Shop second-hand: Consider shopping at thrift stores, garage sales, or online marketplaces for gently used toys.
  • Buy in bulk: Purchasing toys in bulk can often be cheaper than buying individual items.

When to Retire a Toy: Spotting the Signs of Wear and Tear

Knowing when to retire a toy is crucial for maintaining safety. Here are some signs to look out for:

  • Cracks or breaks: If a toy is cracked or broken, it’s time to retire it.
  • Fading or discoloration: If a toy is fading or discoloring, it may be a sign of wear and tear.

The Power of Play: How Safe Toys Fuel Infant Development


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Safe toys play a critical role in infant development. Here are some ways safe toys can fuel development:

  • Cognitive development: Safe toys can help promote cognitive development by stimulating the senses and encouraging exploration.
  • Motor skill development: Safe toys can help promote motor skill development by providing opportunities for practice and repetition.

For more information on the power of play, visit our STEM Toys category or check out our reviews on Toy Brands.

Our Family’s Favorite Safe Toy Stories: Real-Life Adventures!


Video: BABY BLUEY and Mummy Bingo šŸ¼ | Pretend Play with Bluey Toys | Bunya Toy Town.








At Toy Brands, we’re passionate about sharing our favorite safe toy stories. Here are a few of our favorites:

  • Hape Toys: We love Hape Toys for their high-quality, sustainable materials and safe designs.
  • PlanToys: PlanToys are another favorite of ours, with their focus on sustainability and safety.

For more information on our favorite safe toys, visit our Building Blocks and Sets category or check out our reviews on Toy Brands.

Conclusion: Playing It Safe, Playing It Smart

A baby laying on a bed with a christmas tree in the background

After diving deep into the world of infant toy safety, we can confidently say that choosing the right toys for your little one is both an art and a science. The safest toy brands for infants combine non-toxic materials, thoughtful design, and rigorous safety standards — all while sparking joy and development.

Positives of Our Top Toy Brands:

  • Hape Toys and PlanToys shine with their sustainable wood, water-based paints, and durable construction.
  • Green Toys impress with their 100% recycled plastic, BPA-free promise, and vibrant designs.
  • Sophie la Girafe stands out as a natural rubber teether icon, beloved by babies worldwide.
  • Brands like Melissa & Doug and Lovevery offer developmental stage-appropriate toys with a focus on safety and educational value.

Drawbacks to Consider:

  • Some wooden toys may require more maintenance and careful cleaning.
  • Plastic toys, even from eco-conscious brands, can sometimes raise concerns about chemical exposure.
  • Price points for premium, non-toxic brands can be higher, but the investment often pays off in safety and longevity.

Our Recommendation:

We recommend prioritizing brands with transparent sourcing and safety certifications, such as Hape, PlanToys, and Green Toys, especially for infants who mouth their toys frequently. Balancing eco-friendliness with durability and developmental appropriateness will give your baby the safest and most enriching play experience.

Remember, no toy is 100% risk-free—regular inspection, age-appropriate selection, and proper cleaning are your best allies in keeping playtime safe. So, are you ready to build a safe, fun, and stimulating toy collection that grows with your baby? We hope our guide lights the way!


  • The Whole-Brain Child by Daniel J. Siegel & Tina Payne Bryson — Amazon Link
  • Toys That Teach: Choosing Playthings to Help Children Learn and Grow by Joan C. Edelson — Amazon Link
  • Montessori from the Start by Paula Polk Lillard & Lynn Lillard Jessen — Amazon Link

FAQ: Your Top Questions About Infant Toy Safety Answered

toddler playing wooden xylophone toy

What are the most durable baby toy brands that can withstand teething and rough play?

Durability is key for infant toys, especially those designed for teething and active exploration. Brands like PlanToys, Green Toys, and Hape use high-quality, sustainable materials such as rubberwood, recycled plastics, and bamboo that resist cracking and breaking. For teethers, Sophie la Girafe’s natural rubber is soft yet resilient. Always look for toys with solid construction and non-toxic finishes. Avoid toys with small detachable parts that can break off.

How do I choose the best toys for my infant’s developmental stage and safety?

Start by checking the manufacturer’s age recommendations and look for toys that promote skills appropriate to your infant’s stage—like grasping, sensory exploration, and cause-and-effect learning. Brands like Lovevery specialize in developmentally tailored play kits. Safety-wise, ensure toys are free from choking hazards, toxic materials, and sharp edges. Always supervise play and rotate toys to maintain interest and safety.

Are wooden toy brands safer for infants than plastic ones, and why?

Wooden toys often offer a safer alternative because they tend to be made from natural, non-toxic materials and finished with water-based or organic oils, reducing chemical exposure. However, not all wooden toys are created equal—some may use glues or paints with harmful substances. Plastic toys can be safe if made from BPA-free, phthalate-free plastics, like those from Green Toys. The key is transparency and certification rather than material alone.

What are the top non-toxic toy brands for infants, and how are they certified?

Top non-toxic brands include PlanToys, Hape, Green Toys, Sophie la Girafe, and Finn + Emma. Certifications to look for include:

  • ASTM F963 (US toy safety standard)
  • EN71 (European toy safety standard)
  • GOTS (Global Organic Textile Standard for fabrics)
  • FSC (Forest Stewardship Council for wood sourcing)
    These certifications ensure toys meet strict safety and environmental criteria.

Brands like Fisher-Price and Mattel generally comply with safety regulations such as ASTM and CPSC standards. However, some products have been recalled in the past due to safety concerns. It’s wise to research specific products, read current recall lists on the CPSC website, and consider opting for brands with transparent sourcing and eco-friendly practices if you want extra peace of mind.

What are the safest types of toys for infants under 6 months, and which brands offer them?

For infants under 6 months, soft, sensory-rich toys without small parts are safest. Look for teethers, rattles, and plush toys made from organic cotton or natural rubber. Brands like Apple Park, Sophie la Girafe, and Finn + Emma excel here. Avoid toys with cords, buttons, or batteries at this stage.

How often should I clean and maintain my infant’s toys to prevent germ buildup and ensure safety?

Regular cleaning is essential, especially for toys that go into the mouth. Wash plastic and silicone toys weekly with warm soapy water or baby-safe disinfectants. Wooden toys can be wiped with a damp cloth and mild soap, then dried thoroughly to prevent mold. Inspect toys monthly for wear and tear, discarding any with cracks or loose parts.

How can I balance eco-friendliness with safety when selecting infant toys?

Look for brands that combine sustainable materials with rigorous safety testing, such as PlanToys and Green Toys. Certifications like FSC and GOTS help verify eco-credentials. Remember, the safest toy is one that’s both non-toxic and developmentally appropriate. Prioritize quality over quantity, and consider buying fewer, better toys.

Read more about ā€œTop 10 Toy Brands Transforming Playtime in 2025 šŸŽ‰ā€

Are there any red flags to watch out for when buying infant toys online or second-hand?

Yes! Avoid toys with missing parts, visible damage, or unclear material information. Be cautious with second-hand toys from unknown sources—check for recalls and cleanliness. Always verify age recommendations and safety certifications. When in doubt, opt for new toys from trusted brands.


Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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